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Case Catalogue

Case Catalogue

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Case Study

TURBULENCE NAVIGATION: TATA STEEL'S DIVERSE BOARD REVIVES BHUSHAN STEEL

T.V. Venkatarathna, Ph.D. Candidate at BITS Pilani, Hyderabad Campus, and former Vice-President at Polaris Consulting & Services Ltd, and Dr. Shreya Biswas, Assistant Professor in the Department of Economics and Finance at BITS Pilani, Hyderabad Campus
  • Dec 21, 2024
  • ICRC
  • Strategic Management,Accounting / B...
  • 3004
  • Pdf : 15 page(s)

Abstract:   This case study delves into Tata Steel's remarkable journey in reviving Bhushan Steel Limited (BSL) from bankr...

Case Study

HINDUSTAN UNILEVER-MAKING THE CORE MATTER

Dr. Manisha Singh, G L Bajaj Institute of Management and Research, Greater Noida.
  • Dec 19, 2024
  • ICRC
  • Strategic Management...
  • 3002

Abstract:   On 17th February 2023, HUL (Hindustan Unilever) announced the sa...

Case Study

A CASE ON "NAVIGATING THE LABYRINTH OF SUCCESSION: LIBERTY GROUP'S FAMILY SAGA"

Dr. Rekha Singh, Associate Professor, Thakur Institute of Management Studies & Research, Mumbai.
  • Dec 19, 2024
  • ICRC
  • Human Resource Management...
  • 3001
  • Pdf : 10 page(s)

Abstract: Liberty Shoes, established in 1954, is a prominent Indian footwear brand known for its comfort and quality. Founded by DP ...

Case Study

NATHABIT: TRAVAILS OF AN INDIAN WOMAN ENTREPRENEUR IN THE WELLNESS ARENA

Ruchika Vermani, Research Scholar & Dr. Neha Arora, Assistant Professor, School of Commerce and Business Management, Geeta University, Panipat
  • Dec 19, 2024
  • ICRC
  • Marketing Management,Strategic Mana...
  • 3000
  • Pdf : 9 page(s)

Abstract:This case study offers valuable insights into the dynamics of entrepreneurshi...

Case Study

AMAZON’S SUCCESS MODELS AND FACTORS - A CASE STUDY

Ritu, Research Scholar (SOMS) Indira Gandhi National Open University
  • Dec 18, 2024
  • ICRC
  • Marketing Management,Strategic Mana...
  • 2999
  • Pdf : 17 page(s)

Abstract:   Amazon is a multinational American company. It was founded by Jeff Bezos in 1994 with a visio...

Case Study

RODBEZ: REVOLUTION IS ON THE WAY

Digvijay Singh, Management Training Institute (MTI), Steel Authority of India Ltd, (SAIL), Ranchi
  • Dec 18, 2024
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 2998
  • Pdf : 15 page(s)

Abstract: The case study explores the story of Dilkhush Kumar, Founder of Rodbez, a mobility solution in Bihar that...

Case Study

NAVIGATING TURBULENT TIMES THROUGH CRM INITIATIVES: A CASE OF 3S TRAVEL NETWORK

Dr. Neelam Dhall,Professor and Dean (Research &Development), Dr. Sonia Anand Dhir, Associate Professor, Mr. Sanjive Saxena, Associate Professor, JIMS, Rohini, New Delhi.
  • Dec 18, 2024
  • ICRC
  • Strategic Management,Consumer Behav...
  • 2997
  • Pdf : 14 page(s)

Abstract: The Indian travel industry was a booming industry prior to COVID pandemic. However, the growth of travel ...

Case Study

PLEAVERSE: PLANNING FOR PROSPECTIVE POSITIONS

Jatin Pandey, Associate Professor & Aditya Gulia, Research Associate, Indian Institute of Management Indore
  • Dec 18, 2024
  • ICRC
  • Human Resource Management...
  • 2996
  • Pdf : 12 page(s)

Abstract: Pleaverse is a start-up based out of Jaipur, India, that seeks to plug gaps in the Indian education syste...

Case Study

OPTIMIZATION OF LOGISTICS AND SUPPLY CHAIN: A CASE STUDY OF OUTLOOK INDIA PUBLISHING

Dr. Ashish Yadav, Assistant Professor, Dr. Anand Jaiswal, Associate Professor & Dr. Teena Singh, Professor, New Delhi Institute of Management, New Delhi
  • Dec 18, 2024
  • ICRC
  • Operations Management,Supply Chain ...
  • 2994
  • Pdf : 10 page(s)

Abstract: This research delves into the transformative journey of Outlook India Publishing Pvt. Ltd within the comp...

Case Study

DHAWAL PRAKASH – THE RAYMOND BOY

Paras Khushalani, EFPM Student, Indian School of Business, Hyderabad
  • Oct 25, 2024
  • ICRC
  • Consumer Behavior...
  • 2988
  • Pdf : 7 page(s)

Abstract Dhawal Prakash has grown his business manifold in past 14 years, since taking over a single The Raymond St...

Case Study

A LEADERSHIP CRISIS IN HIGHER EDUCATION

Prof. Dr Anupam Narula, Professor, Amity University Uttar Pradesh, Noida & Prof. Dr Shweta Mittal, Faculty, Indian Institute of Public Administration, New Delhi
  • Oct 11, 2024
  • ICRC
  • Human Resource Management,Business ...
  • 2982
  • Pdf : 7 page(s)

Abstract: In March 2018, Kalidas Chattopadhyay, the director of a premier business school, applied to the All-India...

Minicase

Wheels of Change

Dr Shashank Shah, Tata Group, The article is published in Indian Management Journal , Issue 05, Volume 60, May 2021
  • May 31, 2024
  • ICRC
  • Customer Relationship Management...
  • 2962
  • Pdf : 7 page(s)

This case study delves into the sustainable practices and innovations undertaken by TVS Motor Company, ...

Minicase

NAVIGATING CULTURAL COMMERCE AND FINANCIAL CHALLENGES: THE HERITAGE TREASURES EMPORIUM ODYSSEY

Dr. Niraj Satnalika, Associate Professor (Adjunct), Sri Balaji University, Pune
  • Apr 19, 2024
  • ICRC
  • Financial Management...
  • 2946
  • Pdf : 7 page(s)

Abstract:   The Heritage Treasures Emporium case delves into Priya Gupta and Raj's entrepreneurial journe...

Case Study

WAKAO FOODS: MARKETING VEGAN FOOD

Dr. Ch Siddharth Nanda, Prof Prashant Chougule, Asst. Professor, School of Business, Woxsen University, Hyderabad, It was reviewed and improved by Dr Anuja Pandey, Professor Marketing Head India Case Research Centre- ICRC, All India Management Association
  • Sep 30, 2024
  • ICRC
  • Marketing Management,Consumer Behav...
  • 2924
  • Pdf : 9 page(s)

Abstract : Wakao Foods, founded by Sairaj Dhond, is a pioneering Indian company that uses jackfruit to produce sust...

Minicase

‘IS MY ATTITUDE GETTING ON MY WAY?’ A YOUNG ACADEMICIAN’S DILEMMA

Dr. Darshna V. Banker, Ph. D, OB & HR, Department of Management Studies, IIT Delhi.
  • Mar 28, 2024
  • ICRC
  • Human Resource Management...
  • 2923
  • Pdf : 3 page(s)

Abstract: Mithali (female) is a 38-year-old academician who lives in a nuclear family,...

Case Study

CHAT-GPT: PLAGIARIZING THE FUTURE

Mansi A. Madan, Assistant Professor & Tanshi Ghai Assistant professor, Jagan Institute of Management Studies
  • Dec 29, 2023
  • ICRC
  • Artificial Intelligence , CHAT GPT...
  • 2913
  • Pdf : 8 page(s)

Abstract: The case sets out to state the situation in a university where a professor i...

Case Study

VM BIO FARMS– INNOVATION IT’S IN NATURE

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Nov 07, 2023
  • ICRC
  • Marketing Management,Entrepreneursh...
  • 2910
  • Pdf : 7 page(s)

Abstract: VM Biofarms is an initiative that promotes sustainable farming practices in India. The initiative focuses...

Case Study

A CASE STUDY ON THE ROLE OF AI/ML IN HEALTHCARE

Dr. Srilakshminarayana G, Associate Professor & Kavana K, SDM Institute for Management Development, Mysuru.
  • Nov 07, 2023
  • ICRC
  • Information Technology,Healthcare M...
  • 2909
  • Pdf : 12 page(s)

Abstract
XYZ Hospitals is a leading healthcare provider in India, known for its dedication to improving patien...

Case Study

FROM STARTUP TO INDUSTRY LEADER: THE RISE OF PHONEPE IN INDIA'S DIGITAL PAYMENTS LANDSCAPE

Dr. Zakiya Abdul Samad, Assistant Professor, Edinburg Business School, Heriot-Watt University, Dubai & Dr. J. Gayathri, Associate Professor, Bharathidasan University, Tamil Nadu
  • Nov 01, 2023
  • ICRC
  • Marketing Management,Financial Mana...
  • 2908
  • Pdf : 16 page(s)

Abstract: This is a broad-based case study of PhonePe, an Indian fintech company a leading player in the Indian dig...

Case Study

FROM AGILE TEAMS TO AGILE ORGANIZATION: HOW SLIMMING SOLUTIONS SCALED UP FLEXIBILITY FOR SUCCESS

Dr. Kasturi R Naik, Assistant Professor, Sparsh Global Business School, Dr. Srinivasan R Iyengar, Director, JBIMS & Dr. Ravi Kumar Jain, Founding Director & Member Secretary Professor of Finance & Strategy, Sparsh Global Business School.
  • Oct 05, 2023
  • ICRC
  • Project Management ...
  • 2901
  • Pdf : 10 page(s)

Abstract: The case study of Namita Nanal and Slimming Solutions explored the challenge of aligning a company's growth strategy with ...

Case Study

PORTFOLIO DIVERSIFICATION - NEW BUSINESS STRATEGY THE CASE OF 1ST BRANDED HOME STAY OFFERING FROM INDIAN HOTELS COMPANY LIMITED

Shreyas Srivatsan, Deputy General Manager, TBExG & Anshul Kumar Garg, Deputy General Manager, TBExG.
  • Oct 05, 2023
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 2900
  • Pdf : 24 page(s)

Abstract:  Covid – 19 has been an unprecedented black swan event in the last century witnessed by mankin...

Case Study

CAFÉ COFFEE DAY WITH MALVIKA HEGDE- A STRATEGIC CASE STUDY

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Oct 05, 2023
  • ICRC
  • Organisational Behavior & Organisat...
  • 2899
  • Pdf : 6 page(s)

Abstract: Women Leadership is the ability to anticipate, envision, maintain flexibility and empower others to creat...

Case Study

SHAPING PROTON: A MANAGER’S PARADOX

Vaibhav Tyagi, Student, Executive Post Graduate Program, Indian Institute of Management, Kozhikode & Dr Shikha Bhardwaj, Assistant Professor OB & HR, Chairperson Exe MBA, Indian Institute of Management, Sambhalpur
  • Sep 29, 2023
  • ICRC
  • Human Resource Management,Operation...
  • 2898
  • Pdf : 13 page(s)

Abstract: This case study is about the leadership practices of a manager Raghav Singh who transformed his departmen...

Case Study

NFT: AN ALTERNATIVE INVESTMENT CLASS

Dr. Abhay Kumar, Associate Prof, MPSTME-NMIMS University & Anika Santhani, Siddhesh Shinde, Kanishk Tatiya, Divyam Sanghvi , Students, MPSTME-NMIMS University, Mumbai
  • Sep 18, 2023
  • ICRC
  • Financial Management...
  • 2897
  • Pdf : 7 page(s)

Abstract: With the introduction of a new, highly sought-after form: the non-fungible token, technology has been at ...

Case Study

SHOULD SINGHVIS KILL THE CASH COW?

Paras Khushalani, EFPM Student, Affiliated, Indian School of Business, Hyderabad
  • Sep 13, 2023
  • ICRC
  • Strategic Management...
  • 2893
  • Pdf : 6 page(s)

Abstract: In 2012 Mr. Sukhraj Singhvi had to decide what he should do with the liquid storage business.

Sit...

Case Study

SKILLING THE UNSKILLED AT THE BOTTOM OF PYRAMID, THROUGH TECHNOLOGY: THE “EK-INCH” STORY

Dr. Akansha Tyagi, Senior Researcher-Psychometric Assessment, Mercer-mettl, Gurgaon.
  • Sep 13, 2023
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 2892
  • Pdf : 16 page(s)

Abstract:    Considering high penetration of the Internet & smartphones at the bottom of pyramid...

Case Study

STORY OF RURAL ENTREPRENEUR MRS. LAXMI SURESH BIRAJDAR COURAGE TO ACCEPT AND DEDICATION TO IMPROVE ARE KEYS TO SUCCESS.

Dr.Sarang A.Dani, Assistant Professor, Dr.Shital Deshmukh,Associate Professor,Dr. Mahesh Abale,Director and Professor, SPM’s Prin. N.G.Naralkar Institute of Career Development and Research,Pune.
  • Sep 04, 2023
  • ICRC
  • Marketing Management,Brand Manageme...
  • 2891

Abstract: This is the case of Mrs. Laxmi Suresh Birajdar, women entrepreneur from the small village of Solapur, Mah...

Case Study

THE FALL OF THE TITAN- INSOLVENCY CASE OF JAYPEE INFRATECH LIMITED

Dr Pooja Chaturvedi Sharma, Assistant Professor, Accounting & Finance, Apeejay School of Management, Delhi
  • Sep 01, 2023
  • ICRC
  • Strategic Management...
  • 2889
  • Pdf : 13 page(s)

Abstract: Retail homebuyers usually end up making erroneous buying decisions due to a lack of financial awareness. ...

Case Study

E PORTAL SALES IN INDIAN STEEL INDUSTRY: A CASE OF CONTRASTING OUTCOME IN SIMILAR JOURNEY

Dr Anindya Chakladar, Research Scholar,Scholar, IIM Lucknow.
  • Sep 01, 2023
  • ICRC
  • Marketing Management...
  • 2884
  • Pdf : 7 page(s)

Abstract: The steel industry is looking to absorb 4.0 level in digitalization one by one, but all journeys even whe...

Case Study

THE FABULOUS JOURNEY OF FABINDIA

Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta, Professor, SDM Institute for Management Development, Mysore
  • Mar 30, 2023
  • SDMIMD
  • Marketing Management,Corporate Soci...
  • 1919
  • Pdf : 16 page(s)

Abstract:   Fabindia, which was founded by John Bissell, believes that the i...

Case Study

IS EVERGRANDE CHINA'S LEHMAN BROTHERS

Dr.K.Riyazahmed of (SDMIMD, Mysore
  • Mar 31, 2023
  • SDMIMD
  • Financial Management,Accounting / B...
  • 1917
  • Pdf : 7 page(s)

Abstract:  Rahman worked for an investment bank in India. The debt crisis of...

Case Study

UNVEILING A NEW BUSINESS MODEL OF CIRCULAR ECONOMY: NIKE A CASE STUDY

Stutee Mohanty, Research Scholar, KIIT-University, Bhubaneswar, Dr. Mrutyunjaya Dash, Associate Dean, Sri Sri University, Cuttack & Anwesa Padhi, Research Scholar, Sri-Sri University, Cuttack
  • Dec 21, 2022
  • ICRC
  • Financial Management...
  • 1856
  • Pdf : 14 page(s)

Abstract

Transforming from linear to circular economy is the need of the hour....

Case Study

Indian Energy Exchange Limited (IEXL), the Business Model, the Possible Future and Challenges: Case Study

Dr. Prasad S.N, Professor - Strategy & General Management, SDM Institute for Management Development, Mysore
  • Dec 19, 2022
  • SDMIMD
  • Marketing Management,Financial Mana...
  • 1855
  • Pdf : 15 page(s)

Abstract: Indian Energy Exchange Limited (IEXL) is a listed company in the Indian stock exchanges. The products it ...

Case Study

VIKAS’S DILEMMA WHETHER THE INDIAN GOLD MARKET IS AN EXAMPLE OR EXCEPTION TO THE LAW OF DEMAND

Dr.B.Venkatraja, Associate Professor-Economics at SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Managerial Economics...
  • 1854
  • Pdf : 10 page(s)

Abstract: The law of demand and elasticity of demand is the fundamental microeconomic concepts with which managemen...

Case Study

DESIGN THINKING FOR SOCIAL INNOVATION CASE OF COMMUNITY FOOD SERVICE TO POURAKARMIKAS DURING THE PANDEMIC TIME

Dr.Sunil M.V, & Raghav Prasad, ShriDharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysuru
  • Dec 17, 2022
  • SDMIMD
  • Strategic Management,Entrepreneursh...
  • 1853
  • Pdf : 10 page(s)

Abstract: A new way of looking at an old problem can lead to extraordinary improvements in the manner a process or ...

Case Study

BUILDING A MODEL TO PREDICT THE CHANCES OF DEFAULT USING CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID)

Srilakshminarayana G, Associate Professor, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Financial Management...
  • 1852
  • Pdf : 7 page(s)

Abstract:   Covid-19 is an unexpected event that occurred in the beginning of 2020 at a place in the worl...

Case Study

Title MU X ANALYTICS: A MACHINE LEARNING JOURNEY IN FINANCE

K Riyazahmed, Assistant Professor-Finance, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Financial Management...
  • 1851
  • Pdf : 8 page(s)

Abstract : Joseph was excited in joining MuX Analytics, a leading analytics company in India (Fictitious). During t...

Case Study

STAKEHOLDER MANAGEMENT AND CORPORATE GOVERNANCE IN CRISIS: THE CLASSIC CASE OF TYLENOL AND JOHNSON & JOHNSON

Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta, Professors of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Marketing Management,Strategic Mana...
  • 1850
  • Pdf : 12 page(s)

Abstract:   The case of Tylenol (a brand of a painkiller) is one of the game...

Case Study

CAN VISHWAS REALLY ASSESS PORTFOLIO RISK FOR SHORT DURATION

Dr. N. R. Parasuraman, Senior Professor-Finance & Director, SDMIMD, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Human Resource Management,Other...
  • 1849

Abstract:
The case examines a possible new hypothesis by which a portfolio manager has a 3-asset portfolio wh...

Case Study

ERP IMPLEMENTATION AT AN SME: THE CASE OF BVM ELECTRONICS PVT. LTD.

Neetu Ganapathy , SDMIMD, Mysore, Shashank Sharma, TE Connectivity, Bengaluru & Dhrubajyoti Sahu, Tech Active Solutions Pvt. Ltd., Bengaluru
  • Dec 17, 2022
  • SDMIMD
  • Information Technology...
  • 1848
  • Pdf : 9 page(s)

Abstract: BVM Electronics Pvt. Ltd., an SME, is an Electronics Manufacturing Services (EMS) company located in India. This case narr...

Case Study

Formulating Marketing Plan at Jayanagar Dairy Union Ltd (JDUL)

Dr M R Suresh, Professor, Marketing, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Marketing Management...
  • 1847
  • Pdf : 7 page(s)

Abstract: The case is about Jayanagar Dairy Union Ltd (JDUL), a producer-owned dairy c...

Case Study

FOUNDING FATHER VS TOP BRASS

Gandhi. L, Asst. Professor (OB/HRM), Prerana Jain & Prajakta Jayant Upasani of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Human Resource Management...
  • 1846
  • Pdf : 12 page(s)

Abstract: The case revolves around governance lapses and the need for the Indian IT giant Infosys to revisit its em...

Case Study

BUDBITE AND THE BRANDING DILEMMA

Dr. Bhavneet Kaur, Professor, JIMS, Rohini, Pragati Jain & Divansh Bhambry , PGDM Student & Anuradha Jain, Research Scholar ,JIMS, Rohini, Delhi
  • Dec 15, 2022
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1843
  • Pdf : 8 page(s)

Abstract: The case study aims to broaden the understanding of the students on the decision of branding. The case lo...

Case Competition 2022

BUSINESS AND ENVIRONMENT INTERFACE - A CASE STUDY ON ERODE TEXTILE MALL PVT LTD (TEXVALLEY -INTEGRATED TEXTILE MALL) INCOMPATIBLE VIEWS OF STAKEHOLDERS AND ENVIRONMENT ANALYSIS

Dr P Nalini, Assistant Professor, PSG Institute of Management. PSG College of Technology
  • Dec 30, 2022
  • ICRC
  • Other...
  • 1799
  • Pdf : 11 page(s)

Abstract  The case of business & environment in Erode Textile Mall discu...

Case Competition 2022

REIMAGINING THE FUTURE WHILE PERSEVERING TODAY SPIN OFF OF EDGE ENERGY AND MANUFACTURING INDIA SUBSIDIARY LTD

Bhadra K V, Doctoral Scholar, HR & OB, Indian Institute of Technology, Madras
  • Nov 28, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1798
  • Pdf : 6 page(s)

Abstract : The case talks about the sudden spin-off of the British conglomerate Edge Manufacturing and Energy, resu...

Case Competition 2022

DIRECTOR’S CONFLICT OF INTEREST RISE AND FALL OF KARVY STOCK BROKING

Prateek Nanda is a doctoral scholar at IIT Madras, Department of Management Studies.
  • Nov 23, 2022
  • ICRC
  • Financial Management...
  • 1791
  • Pdf : 18 page(s)

Abstract : The case of Karvy Stock Broking Ltd highlights the importance of agency costs. It explores how the direc...

Case Competition 2022

INTER PERSONAL CONFLICT HINDRANCE TO ORGANIZATIONAL DEVELOPMENT

Dr. Vidhya Thakkar, Assistant Professor, K J Somaiya Institute of Management, Mumbai
  • Nov 23, 2022
  • ICRC
  • Human Resource Management...
  • 1790
  • Pdf : 3 page(s)

Abstract : Hills school was a well known school chain in Pune that educated pupils from middle class households over the past two de...

Case Competition 2021

FUSION OF SURFACE MINERS IN COAL MINING FOR SURVIVAL AND GROWTH

Vinayak Jamwal, Deputy Manager (Public Relations), Coal India Limited.
  • Nov 16, 2022
  • ICRC
  • Supply Chain Management...
  • 1785
  • Pdf : 5 page(s)

Abstract : It’s been five years since the youngest subsidiary of Coal India Limited was formed in Odisha and ...

Case Study

Operational Resilience: The Case Study of a Global Bank

Ms. Ipsita Pradhan, Manager, SBI UK Ltd., Suresh Kumar Sahoo, Associate Professor ,Faculty of Management Studies, Sri Sri University, Odisha & Shiba Prasad Mohanty, Symbiosis Institute of Business Management, Symbiosis International University Pune.
  • Nov 15, 2022
  • ICRC
  • Accounting / Banking & Financial Se...
  • 1784
  • Pdf : 12 page(s)

Abstract:    Operational resilience is the ability of the organization ...

Case Competition 2022

Leading Infinity Foundation

Varun Karthikeyan, Consultant, Accenture Talent & Organization.
  • Nov 15, 2022
  • ICRC
  • Strategic Management...
  • 1783
  • Pdf : 11 page(s)

Abstract: Public Policy think-tanks in India have only recently begun to explore the idea of bringing emic perspect...

Case Competition 2022

MARKETING OF INCREDIBLE CHAMPIONS: A CASE OF BOOK PUBLISHING

Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business Krea University, S A Senthilkumar, Professor & Head, Pondicherry University, Venkatesakumar Ramakrishnan, Professor, Pondicherry University.
  • Jun 30, 2022
  • ICRC
  • Marketing Management,Digital Market...
  • 1771
  • Pdf : 12 page(s)

Abstract: This case broadly covers the real-life issues involving the marketing of books and authors in the self-pu...

Case Competition 2022

WayCool’s Phygital Business Model: Can It Solve the Perennial Problems in India’s Agricultural Supply Chain

Shwetha Kumari, Senior Research Associate & Jitesh Nair, Assistant Professor, IBS Center for Management Research (ICMR), Hyderabad.
  • Jun 29, 2022
  • ICRC
  • Supply Chain Management,Entrepreneu...
  • 1769
  • Pdf : 15 page(s)

Abstract: The case study describes the approach taken by WayCool, an agritech startup based in Chennai, to solve so...

Case Competition 2022

SIGNS OF FINANCIAL DISTRESS AT JET AIRWAYS: THE WAY FORWARD

Dr. Suman Saurabh, Assistant Professor, Department of Industrial and Management Engineering, IIT Kanpur & Dr. Preeti Roy, Postdoctoral Fellow, Department of Industrial and Management Engineering, IIT Kanpur.
  • Jun 17, 2022
  • ICRC
  • Financial Management...
  • 1768
  • Pdf : 25 page(s)

Synopsis:    The case was about an oldest and the pioneer private airline in India that had eaten into th...

Case Competition 2022

iDRISHTI: A MARKET- DRIVING SOCIAL ENTERPRISE

Dr Nattuvayikkal Barnabas, Professor,SVKM’s NMIMS University, Narasimhan Ramesh, Independent Researcher, Senior Professor(retired),SVKM’s NMIMS University& M V Ravikum ar, PhD, Trustee - Nayana Jyothi Trust.
  • Jun 17, 2022
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1767
  • Pdf : 13 page(s)

Abstract:  Social enterprises, in their efforts to address complex social pr...

Case Competition 2022

REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY

Rajesh Kumar Sood, AMIE(Civil Engineering) ,FIE ,MBA-Real Estate, AIMA PhD Student.
  • Jun 09, 2022
  • ICRC
  • Marketing Management,Other...
  • 1765
  • Pdf : 9 page(s)

Abstract:  In real estate development, as in other consumer markets, some of...

Case Competition 2022

ISPRL: MANAGING INDIA’S SOVEREIGN CRUDE OIL PRICE RISK

Prof. Prabina Rajib,Professor (Finance & Accounting),Vinod Gupta School of Management IIT Kharagpur & Prof. Sankarshan Basu,Professor of Finance,Indian Institute of Management Bangalore (IIMB)
  • Jun 09, 2022
  • ICRC
  • Operations Management,Financial Man...
  • 1764
  • Pdf : 18 page(s)

Abstract : Countries with limited domestic crude oil production capacity depend heavily on import. Increase in crude oil price drags...

Case Competition 2021

THE POWERHOUSE BEHIND “POWER TREE”

Dr.Satish k Nair, Adjunct Professor,School of Petroleum Management, Pandit Deendayal Energy University , Gandhinagar, Gujarat & Mr. Anay Mashruwala, Director, M/s Venus Engineering Works ,Gujarat.
  • Jan 29, 2022
  • ICRC
  • Marketing Research,Entrepreneurship...
  • 1683
  • Pdf : 10 page(s)

Abstract :    The case describes the journey of Mr Shani Pandya, a Chem...

Case Competition 2021

SHOULD I MIND THIS EMPLOYEE ATTRITION?

Dr Ramkumar S, Assistant Professor, Firebird Institute of Research in Management, Coimbaore & Mr Thilak T S , DGM – HR, Larsen & Toubro.
  • Jan 29, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1682
  • Pdf : 11 page(s)

Abstract:   Mr. Aadhan, VP-HR of Mu Aerospace Ltd., is facing a dilemma of w...

Case Competition 2021

YES BANK SAGA: THE COST OF SAYING 'YES'

Prof.Ganesh Kumar Nidugala ,Professor of Economics, IIM Indore, Mr Javed khan Nagarji, MBA ,IIM Indore & Om Sai Keerthi Soppa ,MBA ,IIM Indore
  • Jan 29, 2022
  • ICRC
  • Strategic Management,Financial Mana...
  • 1681
  • Pdf : 17 page(s)

Abstract:   Recent developments in the Indian banking industry raised severa...

Case Competition 2021

DIGITAL TRANSFORMATION : A NEED TO SUSTAIN IN ENERGY BUSINESS

Mr. Soumitra Das, DGM (E&T), QAD ONGC, Delhi
  • Jan 28, 2022
  • ICRC
  • Operations Management,E-Commerce,Di...
  • 1680
  • Pdf : 8 page(s)

Abstract:    We are basically concerned with the efficient execution of work...

Case Study

IMPLEMENTING LEAN SUPPLY CHAIN IN THE FOOTWEAR INDUSTRY

Dr Suresh Nanda Kumar , Sr. Assistant Professor & Mr. S. Chandrasekar, Assistant Professor, Xavier Institute of Management & Entrepreneurship,Chennai & Prof. R. Nandagopal, Director General, Sree Saraswathi Thiagaraja College, Coimbatore
  • Jan 14, 2022
  • ICRC
  • Strategic Management,Operations Man...
  • 1679

Abstract :   The supply chain director of VKC Footwear Pvt. Ltd., Mr. Manoj ...

Case Competition 2021

CREATING VALUE FOR STAKEHOLDERS – NEPRA

Dr.Sushma Muralie, Faculty, New Delhi Institute of Management.
  • Dec 29, 2021
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1678
  • Pdf : 11 page(s)

Abstract:

Contextually placed, when the world realizes the importance of sustainable development, this cas...

Case Study

YUVA MITRA AND KMASPL: SOCIO-COMMERCIAL MODEL OF SUSTAINABLE DEVELOPMENT

Dr. K.K. Tripathy, Dr. S. K. Wadkar and Ms. Anshu Singh
  • Nov 02, 2021
  • ICRC
  • Corporate Social Responsibility,Bus...
  • 1667
  • Pdf : 24 page(s)

Abstract:

This case discusses the evolution of Yu...

Case Study

THE ILBS BUSINESS MODEL: A TRENDSETTER IN THE INDIAN HEALTH INDUSTRY?

Dr Sudhir Naib, Emeritusand Dr Swati Singh
  • Oct 28, 2021
  • ICRC
  • Strategic Management,Operations Man...
  • 1666
  • Pdf : 11 page(s)

Abstract:

The Government of National Capital Territory of Delhi (GNCTD) decided to set up an autonomous sup...

Case Study

STEREOTYPING STRATEGIES AND THE DEBACLE OF FAILED REPETITION – THE CASE OF AN AUTOMAKER

Dr.V.Vijaya & Dr. Ravi Thodla
  • Oct 08, 2021
  • 1st Case Competition 2021
  • Strategic Management,Operations Man...
  • 1663

Abstract:  During the post liberalization period, many Indian companies have vent...

Case Study

IS GOING DIGITAL A MESS OR MESSAGE?: A CASE STUDY OF HOW A START-UP IMPLEMENTED DIGITAL MARKETING STRATEGIES TO GROW

Dr. Vinod Malkar, Dr. Prakash Singh & Dr. Lokesh Arora
  • Oct 01, 2021
  • 1st Case Competition 2021
  • Digital Marketing...
  • 1662
  • Pdf : 15 page(s)

Abstract:    The case is about a homemaker, Shreya, who took an initiative to start her own start-up of c...

Case Study

DHANVANTARI AYURVEDA: RESILIENT IN THE FACE OF THE PANDEMIC

Dr. Satyendra C. Pandey, & Prof. Pratik Modi,Professor
  • Oct 01, 2021
  • 1st Case Competition 2021
  • Strategic Management...
  • 1661
  • Pdf : 11 page(s)

Abstract:    In January 2021, Birju Patel, the business heir of Dhanvantari Guj Herb, a Gujarat-base...

Case Study

KIMIRICA: TURNING THE TIDE; NEGOTIATING THROUGH RHETORIC!

Dr. Amrita Baid More
  • Sep 22, 2021
  • 1st Case Competition 2021
  • Managerial Economics...
  • 1657

Abstract:   The given case discusses the real-life journey of two brothers Rajat Jain and Mohit Jain who ...

Case Study

IOCL: HEDGING STRATEGIES AMIDST VOLATILE INDIAN RUPEE

Mr Ujjawal Sawarn, Ph.D. Scholar, Indian Institute of Management Raipur & Dr. Rashmi Shukla, Asst. Professor,Indian Institute of Management Raipur. .
  • Sep 22, 2021
  • 1st Case Competition 2021
  • Strategic Management,Financial Mana...
  • 1656
  • Pdf : 13 page(s)

Abstract: This case highlights the hedging strategies devised by Indian Oil Corporation Limited (IOCL) of India during the volatile ...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • ICRC
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

Case Study

SHOULD OR SHOULD NOT THE CENTRAL BANK DROP 'HELICOPTER MONEY' TO STIMULATE COVID-19 AFFECTED ECONOMIES? A DILEMMA

Dr.B.Venkatraja, Associate Professor - Economics, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Financial Management...
  • 1636
  • Pdf : 12 page(s)

Abstract:

A sudden and unexpected external shock administered by super contagious corona virus disease (COV...

Case Study

CAN AN AUTOMATED MODEL BE BUILT FOR PREDICTING THE CHANCES OF SANCTIONING A LOAN?

Dr.Srilakshminarayana G, Associate Professor - Quantitative MethodsSDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Marketing Management,Human Resource...
  • 1635
  • Pdf : 21 page(s)

Abstract

Building a house is adream for every individual and looks forward to achieving their dream by work...

Case Study

DOING BUSINESS WITH RESPONSIBILITY: THE SAGA OF SAMSUNG ELECTRONICS

Dr.Mousumi Sengupta & Dr.Nilanjan Sengupta,Professors of HRM, at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Human Resource Management,Strategic...
  • 1634
  • Pdf : 15 page(s)

Learning objectives

  • It discusses issues such as the application of business strategy, customer-drive...

Case Study

ALPHA INVESTMENTS

Dr.K Riyazahmed, Assistant t Professor-Finance,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Financial Management,Statistics For...
  • 1633
  • Pdf : 13 page(s)

Abstract

Ayisha, one of the young and promising investment advisors of Alpha Investments encounters a valua...

Case Study

FLYING UNDETERRED IN A CHALLENGING ENVIRONMENT: A CASE OF UNITED AIRLINES

Dr.Nilanjan Sengupta, Professor- HRM and Dr.Mousumi Sengupta, Professor – HRM, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Brand Management...
  • 1632
  • Pdf : 11 page(s)

Abstract

This case study is about United Airlines Inc. (popularly known as United), the third largest airli...

Case Study

"MAKING SOMETHING OUT OF NOTHING" - AN ACTIVE STRATEGY DURING PASSIVE TIMES.

Dr. N R Parasuraman,Director & Professor-Finance SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Strategic Management...
  • 1631
  • Pdf : 8 page(s)

Abstract

The short case looks at the plight of a portfolio manager during periods when the overall markets ...

Case Study

FROM TRIP TO FOOD DELIVERY BUSINESS-MAKEMYTRIP

Dr. Jayakrishnan S,Associate Professor of Marketing, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Strategic Management,Supply Chain M...
  • 1630
  • Pdf : 4 page(s)

Abstract

The global pandemic-COVID 19 has affected the travel and hospitality industry which forced compani...

Case Study

ABC REGIONAL COOPERATIVE DAIRY FEDERATION'S BOTTLED WATER MARKETING INITIATIVE

Dr. M R Suresh, Professor of Marketing at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Brand Management...
  • 1629
  • Pdf : 7 page(s)


Abstract:

Operation Flood, India’s ambitious and the world’s largest dairy development pr...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • ICRC
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

KEEPING CONSUMERS SUPPLIED WITH DAILY ESSENTIALS DURING THE COVID19 LOCKDOWNS : THE ROLE OF KIRANA STORES AND UNORGANIZED RETAIL IN MYSORE CITY

Dr. Prasad S.N, Professor - Strategy & General Management, and co-author Mr. Hemanth S, student from PGDM Batch 2010-21,,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Operations Management,Supply Chain ...
  • 1627
  • Pdf : 23 page(s)

Abstract:

Covid19 stuck India in the 3rd week of March 2020, leading to a harsh Govt. mandated 'lockdown' o...

Case Study

CRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?

Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Advertising and Intergrated Marketi...
  • 1626
  • Pdf : 12 page(s)

Learning objectives

• Comprehend the meaning of crisis, crisis management, and crisis response
&b...

Case Study

CAFÉ COFFEE DAY- A LOT MORE HAVE HAPPENED

L. Gandhi, Assistant Professor in SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Organisational Behavior & Organisat...
  • 1625
  • Pdf : 14 page(s)

 



Learning Objectives

To learn the challenges faced by organizations during diffic...

Case Study

QUALITY MANAGEMENT: TYRAXTYRES

Dr. Anand Sasikumar, Assistant Professor-Operations, SDM Institute for Management Development, Mysore
  • Aug 23, 2021
  • SDMIMD
  • Strategic Management,Operations Man...
  • 1624
  • Pdf : 5 page(s)

Abstract: The case is about leading tyre manufacturing company having a global presenc...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • ICRC
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • ICRC
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • ICRC
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • ICRC
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • ICRC
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future

Dr. Prasad S.N, Professor , Co authoredDr. Nilanjan Sengupta, Dr. Mousumi Sengupta, Professors in HR& OB
  • Apr 18, 2021
  • SDMIMD
  • Corporate Social Responsibility...
  • 1610

Anstract : SIRI Gramodyoga is a part of the Sri Kshetra Dharmasthala Rural Development Project (SKDRDP) which ...

Case Study

Matching the parameters of ITC

Dr.N R. Parasuraman,Director and Professor Finance at Shri Dharmasthala Institute for Management Development, (SDMIMD), Mysore
  • Dec 31, 2020
  • SDMIMD
  • Strategic Management,Financial Mana...
  • 1541
  • Pdf : 6 page(s)

Abstract: The case centres around the dilemma faced by the CFO of a small company...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • ICRC
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

Smart Retail through Market Basket Analysis

Mohamed Minhaj, Associate Professor - Systems, SDMIMD, Mysore
  • Nov 20, 2020
  • SDMIMD
  • Consumer Behavior,Marketing Researc...
  • 1537
  • Pdf : 4 page(s)

Abstract:The case is about a home décor retail outlet operating in a southern city of India. The outlet offe...

Case Study

To Say Yes or No to Yes Bank Ltd - Valuation Approaches

M. Sriram, Assistant Professor - Finance, SDMIMD, Mysore
  • Nov 13, 2020
  • SDMIMD
  • Financial Management,E-Commerce,Acc...
  • 1535
  • Pdf : 9 page(s)

Abstract:

On 11th July,2019, Ganesh Ram an MBA (Finance) from a premier B-School in India is app...

Case Study

The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System

Prasad S.N, Professor - Strategy & General Management, SDMIMD, Mysore
  • Nov 10, 2020
  • SDMIMD
  • Financial Management,E-Commerce,Acc...
  • 1493
  • Pdf : 17 page(s)

Abstract:

Indian banking system is characterized ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

DIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM

This case study was prepared by team members of TATA STEEL TEAM and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi .
  • Jul 25, 2020
  • ICRC
  • Marketing Management,E-Commerce,Dig...
  • 1474

Abstract:  Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack ...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • ICRC
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

INNOVATION THROUGH LEARNING & DEVELOPMENT (L&D)

Mr. Vikram Juneja , Head – Sales Learning alongwith his team members Mr. Bharat Bhushan, Ms.Rashmi Chawla&,Mr. Anil Chaithra prepared for AIMA Case Contest
  • Jul 20, 2020
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1461

Abstract:

 Situation:

Hero Mo...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • ICRC
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • ICRC
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • ICRC
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • ICRC
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

Moser Baer and OM&T — Choosing a Strategic Partnership Mode

Kannan Srikanth; Sonia Mehrotra; Priyank Arora; Geetika Shah
  • Jun 25, 2014
  • ISB
  • Strategic Management,Other...
  • 1425
  • Pdf : 14 page(s)

 Abstract

This case is set in December 2006 when the management at Moser Baer India Limited (MBIL) was...

Case Study

SYMPHONY: GROWING THROUGH INTERNATIONALIZATION

S Ramnarayan, Sunita Mehta, E.S. Srinivas
  • Feb 05, 2019
  • ISB
  • Organisational Behavior & Organisat...
  • 1414
  • Pdf : 16 page(s)

Abstract

Symphony Limited, an air cooler company ...

Case Study

Building a Great Place to Work: Intuit India

Chandrasekhar Sripada, Geetika Shah
  • Feb 01, 2019
  • ISB
  • Human Resource Management,Other...
  • 1413
  • Pdf : 19 page(s)

Abstract

Intuit India, a fully owned subsidiary o...

Case Study

A HOLISTIC INTERVENTION TOWARDS SUSTAINABLE LIVELIHOODS AND COASTAL CONSERVATION: A DHAN FOUNDATION CASE

DVR Seshadri, K Sasidhar
  • Jan 31, 2019
  • ISB
  • Strategic Management,Other...
  • 1412
  • Pdf : 19 page(s)

Abstract

DHAN was a non-government organization w...

Case Study

Revenue Management at Sparsh Nephrocare case

Sarang Deo, Nithin Nemani, Sourav Singh, Nupur Jain
  • Jan 31, 2019
  • ISB
  • Marketing Management,Services Marke...
  • 1411
  • Pdf : 23 page(s)

Abstract

The case describes the challenges relate...

Case Study

THOMAS COOK INDIA: POTENTIAL UNLEASHED — A JOURNEY TO VALUE CREATION

Vikram Kuriyan, Soumithri Mamudipudi, Geetika Shah, Bitan Chakraborty
  • Oct 24, 2018
  • ISB
  • Strategic Management,Financial Mana...
  • 1410
  • Pdf : 21 page(s)

Abstract

The case gives students an opportunity t...

Case Study

MERCK, DARMSTADT: SUSTAINING LEGACY BEYOND 350 YEARS

NAVNEET BHATNAGAR, KAVIL RAMACHANDRAN, ANDREA CALABRÒ, SOUGATA RAY
  • Oct 22, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1409
  • Pdf : 30 page(s)

Abstract

This case is about the business, governa...

Case Study

CREATING AND SUSTAINING A SOCIAL ENTERPRISE: THE VITTALA STORY

S Ramnarayan, Sunita Mehta
  • Oct 01, 2018
  • ISB
  • Organisational Behavior & Organisat...
  • 1408

Abstract

Vittala International Institute of Ophth...

Case Study

TURNAROUND OF FOOD AND CIVIL SUPPLIES DEPARTMENT IN TELANGANA GOVERNMENT

S Ramnarayan, Sunita Mehta
  • Aug 24, 2018
  • ISB
  • Organisational Behavior & Organisat...
  • 1407
  • Pdf : 20 page(s)

Abstract

CV Anand, a senior officer of the Indian...

Case Study

ASHOK LEYLAND: SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL (COMBINED VERSION)

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1406
  • Pdf : 22 page(s)

Abstract

Case A & B have also been made avail...

Case Study

ASHOK LEYLAND (B): SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1405
  • Pdf : 7 page(s)

Abstract

The second part of this two-part case ex...

Case Study

ASHOK LEYLAND (A): REACHING FOR THE STARS — EMBARKING ON A NEW VISION AND STRATEGY

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1404
  • Pdf : 14 page(s)

Abstract

This case documents the history of Ashok...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – A HOLISTIC HEALTHCARE MODEL (C)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1403
  • Pdf : 7 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (B)

DVR Seshadri, K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1402
  • Pdf : 7 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1401
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1400
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

Touchdown Footwear on a Slippery Slope

Navneet Bhatnagar ,KAVIL RAMACHANDRAN
  • May 10, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1399
  • Pdf : 11 page(s)

Abstract

This case is based on the professionaliz...

Case Study

Dodla's Dilemma

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • May 01, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1398
  • Pdf : 13 page(s)

Abstract

D. Sunil Reddy established Dodla Dairy i...

Case Study

Mysore Ghee Store: Expansion Strategy for Clarified Butter Business

Sivakumar Alur, Durgaprasad M, Sulagna Mukherjee, U Srinivasa Rangan
  • Mar 01, 2018
  • ISB
  • Strategic Management...
  • 1397
  • Pdf : 17 page(s)

Abstract

Mysore Ghee Store (MGS) produced and mar...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1396
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1395
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

AZIM PREMJI TRUST: THE ENDOWMENT MODEL IN AN EMERGING MARKET

Vikram Kuriyan, Unnati Ved, Geetika Shah
  • Dec 28, 2017
  • ISB
  • Financial Management...
  • 1394
  • Pdf : 27 page(s)

Abstract

The Azim Premji Trust, among the largest...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1393
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1392
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

ANTARA: BUILDING EXPERIENCES IN SENIOR LIVING

Manpreet S Hora, Geetika Shah
  • Nov 29, 2017
  • ISB
  • Operations Management,Services Mark...
  • 1391
  • Pdf : 23 page(s)

Abstract

Antara Senior Living, a first-of-its-kin...

Case Study

CREATING GRASSROOTS LEADERS THROUGH DHAN’S UNIQUE LEADERSHIP MODEL

DVR Seshadri, K Sasidhar
  • Nov 29, 2017
  • ISB
  • Strategic Management,Other...
  • 1390
  • Pdf : 15 page(s)

Abstract

DHAN is an NGO with a difference. It was...

Case Study

Aravind Eye Care System: Retaining the Legacy

Professor Sankaran Manikutty, Professor Kavil Ramachandran
  • Sep 29, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1389
  • Pdf : 18 page(s)

Abstract

The case deals with issues on the manage...

Case Study

Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market

Sonia Mehrotra, Geetika Shah
  • Jul 11, 2017
  • ISB
  • Marketing Management,Services Marke...
  • 1388
  • Pdf : 14 page(s)

Abstract

Be Well Hospitals - a multi-specialty se...

Case Study

Eastern Condiments - The Changing Curry Company

Professor Kavil Ramachandran, Sonia Mehrotra
  • Jan 05, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1387
  • Pdf : 14 page(s)

Abstract

Navas Meeran, the Chairman and Managing ...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1386
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1385
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

GOQii: Envisioning a New Fitness Future (B)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1384
  • Pdf : 6 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

GOQii: Envisioning a New Fitness Future (A)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1383
  • Pdf : 14 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

Modak Analytics: Shaping the future in digital India?

Naga Lakshmi Damaraju , Navneet Kaur Khangura
  • Jan 31, 2017
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1382
  • Pdf : 16 page(s)

Abstract

In 2008, Aarti Joshi, founder and CEO of...

Case Study

Attaining the Next Orbit: Dilemmas of a Family Managed Business – Natural Ice Cream

Pallavi Mody, Ravee Chittoor
  • Dec 31, 2016
  • ISB
  • Advertising and Intergrated Marketi...
  • 1381
  • Pdf : 12 page(s)

Abstract

The case is about the concerns of second...

Case Study

Bhagwati Products Limited—Making in India for Micromax

Surya Kant Sharma, Arun Pereira
  • Dec 26, 2016
  • ISB
  • Strategic Management...
  • 1380
  • Pdf : 22 page(s)

Abstract

Emerging markets have become an attracti...

Case Study

SREI Sahaj e-Village (B)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1379
  • Pdf : 14 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

SREI Sahaj e-Village (A)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1378
  • Pdf : 22 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

Reinventing Officer’s Choice Whisky: Spoiled for Choice

Tanuka Ghoshal, Geetika Shah, Arun Pereira
  • Dec 20, 2016
  • ISB
  • Marketing Management,Advertising an...
  • 1377
  • Pdf : 14 page(s)

Abstract

This case is designed to highlight the v...

Case Study

Ketan Logistics—Charting the Next Route

Navneet Bhatnagar, Kavil Ramachandran, Transportation & warehousing industry, India
  • Jul 23, 2019
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1376

Abstract

Rohit Gupta, the oldest third generation...

Case Study

SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA

Piyush Kumar, Geetika Shah
  • Nov 15, 2016
  • ISB
  • Services Marketing...
  • 1375
  • Pdf : 12 page(s)

Abstract

Sewells Group, India, a leading provider...

Case Study

AZIM PREMJI FOUNDATION—BRINGING PROFESSIONAL EXCELLENCE TO PHILANTHROPY

Raveendra Chittoor , Geetika Shah
  • Mar 31, 2016
  • ISB
  • Strategic Management...
  • 1374
  • Pdf : 21 page(s)

Abstract

Set in April 2014, this case explores so...

Case Study

Kamla Nehru Memorial Hospital: Which Way Forward?

Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh ,Himanshu Jain, Magesh Karthik
  • Dec 10, 2015
  • ISB
  • Strategic Management...
  • 1373
  • Pdf : 23 page(s)

Abstract

Kamla Nehru Memorial Hospital (KNMH) is ...

Case Study

Leadership Succession at Achal: A Tough Nut to Crack

Sivakumar Alur, Kavil Ramachandran, Navneet Bhatnagar
  • Sep 15, 2015
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1372
  • Pdf : 9 page(s)

Abstract

Achal Industries was a 40-year-old propr...

Case Study

Discovery Finds Its Way in India—Curiosity Built the Brand

Edward W. Rogers , Geetika Shah
  • Jun 16, 2015
  • ISB
  • Strategic Management,Other...
  • 1371
  • Pdf : 23 page(s)

Abstract

Discovery Communications Inc., an Americ...

Case Study

Patents and Competitive Dynamics in the Indian Pharma Industry

Mridula Anand , Anand Nandkumar
  • Mar 09, 2015
  • ISB
  • Strategic Management...
  • 1370
  • Pdf : 18 page(s)

Abstract

This case describes the challenges pharm...

Case Study

Balancing the Power Equation: Suzlon Energy Limited

Snehal Awate, Ram Mudambi, Arohini Narain
  • Jan 27, 2015
  • ISB
  • Strategic Management...
  • 1369
  • Pdf : 17 page(s)

Abstract

Set in 2013, the case documents the chal...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1368
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1367
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (A)

Kavil Ramachandran, Jayshree Suresh, Navneet Bhatnagar
  • Jul 26, 2019
  • ISB
  • Strategic Management...
  • 1366
  • Pdf : 21 page(s)

Abstract

This case is about the takeover bid of Zandu Pharmaceutical Works,&nb...

Case Study

Tata Communications: Emerging Markets Growth Strategy

Srinivasa Addepalli , Prashant Kale
  • Jun 25, 2014
  • ISB
  • Strategic Management...
  • 1365
  • Pdf : 19 page(s)

Abstract

This case describes the second home market strategy of Tata Communica...

Case Study

Labour Dispute at Dr. Reddy’s: Tip of the Iceberg in a Globalization Effort

S Ramnarayan, Professor MV Anuradha
  • Jul 21, 2014
  • ISB
  • Negotiation...
  • 1364
  • Video : 14 mins

Abstract

The case describes a dispute between the...

Case Study

India’s Passion for Gold: Velvetcase

Nupur Pavan Bang ,Puran Singh, Vikram Kuriyan
  • Sep 15, 2014
  • ISB
  • Financial Management...
  • 1363
  • Pdf : 18 page(s)

Abstract

The largest consumer of gold in the worl...

Case Study

Note on the Insurance Industry in India

Nupur Pavan Bang ,Vikram Kuriyan, Saket Ganeriwal
  • Feb 24, 2014
  • ISB
  • Financial Management...
  • 1362
  • Pdf : 22 page(s)

Abstract

The note traces the evolution of the Insurance Industry in India and looks at its state in the yea...

Case Study

THE COURSE ALLOCATION PROBLEM

Tarun Jain, Priyanka Sarda
  • Oct 07, 2013
  • ISB
  • Information Technology...
  • 1361
  • Pdf : 6 page(s)

Abstract

Why is allocating courses to students in universities a challenging t...

Case Study

A CLASS DIVIDED

Tarun Jain
  • Oct 07, 2013
  • ISB
  • Human Resource Management...
  • 1360
  • Pdf : 6 page(s)

Abstract

Does discrimination on the basis of gender, religion or ethnic origin exist in the job market? Why...

Case Study

Organizing for Innovation at Glenmark (A)

Nita Sachan Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1359
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

Organizing for Innovation at Glenmark (B)

Nita Sachan,Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1358
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

Collaborative Commercialization at Gilead Sciences: Resolving the Innovation Vs. Access Tradeoff

Nita Sachan, ,Anand Tatambothla,, ,Revati Nehru ,Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Other...
  • 1357
  • Pdf : 20 page(s)

Abstract

The case deals with Gilead Sciences, a bio-pharmaceutical company wit...

Case Study

IT-Led Business Transformation at Reliance Energy

Deepa Mani,Geetika Shah,Revati Nehru
  • Jun 30, 2013
  • ISB
  • Strategic Management,Information Te...
  • 1356
  • Pdf : 17 page(s)

Abstract

The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance En...

Case Study

Meru Cabs - A Spectacular Growth Story

Sridhar Seshadri,Arohini Narain,Meena Saxena
  • Nov 25, 2013
  • ISB
  • Operations Management,Services Mark...
  • 1355

Abstract

Set in August 2011, Meru Cabs ¾ A...

Case Study

Krishna Bhima Samruddhi Local Area Bank (KBSLAB): A Decade Review

Puran Singh,Nupur Pavan Bang,Kaushik Bhattacharjee,Rajesh Chakrabarti
  • Jun 30, 2013
  • ISB
  • Financial Management...
  • 1354
  • Pdf : 24 page(s)

Abstract

Microcredit made a dramatic entry into t...

Case Study

ITC Hotels: Designing Responsible Luxury

Tonya Boone, Nalin Kant Srivastava, Arohini Narain
  • Jun 30, 2013
  • ISB
  • Operations Management...
  • 1353
  • Pdf : 17 page(s)

Abstract

The case documents the ambitious and revolutionary journey that ITC H...

Case Study

Aahan (A): Diagnosing Tuberculosis in Rural India

Sarang Deo,Milind Sohoni,Jagdeep Gambhir ,Priyank Arora
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1352
  • Pdf : 18 page(s)

Abstract

Manish Bhardwaj, co-founder of Innovators in Health, is contemplating setting up Aahan, a communit...

Case Study

Recipes for Success - Innovating Production and Inventory Management of Pepper Oleoresin at Synthite

Sunil Chopra,Arun Saxena
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1351
  • Pdf : 16 page(s)

Abstract

This case focuses on production and inve...

Case Study

Hedging Currency Risk at TT Textiles

Rajesh Chakrabarti
  • Feb 15, 2013
  • ISB
  • Financial Management...
  • 1350
  • Pdf : 15 page(s)

Abstract

This case highlights the impact of currency rate fluctuations on the ...

Case Study

Sony Music (India)

Deepa Mani, Geetika Shah
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1349
  • Pdf : 19 page(s)

Abstract

This case study illustrates the principl...

Case Study

Creating a Corporate Advantage: The Case of the Tata Group

Raveendra Chittoor ,Arohini Narain ,Richa Vyas , Chetan Tolia
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1348
  • Pdf : 19 page(s)

Abstract

The Tata group is among the largest diversified business groups in In...

Case Study

State Bank of India: Kohinoor Banjara Branch

Piyush Kumar, Rishtee Batra, Arohini Narain
  • Feb 15, 2013
  • ISB
  • Marketing Management...
  • 1347
  • Pdf : 17 page(s)

Abstract

State Bank of India: Kohinoor Banjara Br...

Case Study

State Bank of India: “SMS Unhappy”

Rishtee Batra , Piyush Kumar
  • Feb 15, 2013
  • ISB
  • Services Marketing...
  • 1346
  • Pdf : 13 page(s)

Abstract

State Bank of India: SMS Unhappy, is a deceptively simple, but compre...

Case Study

HINDUSTAN UNILEVER LIMITED (C): BOOSTING GROWTH IN INDIA (IMB 743)

Garg Pranav, Kashyap Bidhi ,Ramachandran J
  • Jan 02, 2019
  • IIM-B
  • Other...
  • 1345
  • Pdf : 3 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (B): WINNING IN MANY INDIAS (IMB 741)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 02, 2019
  • IIM-B
  • Other...
  • 1344
  • Pdf : 25 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (A): GROWING WITH INDIA (IMB 739)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 03, 2019
  • IIM-B
  • Other...
  • 1343
  • Pdf : 22 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

Fiesta Gifts: Mending the Spending

Jayaram Jayanth, Venkatagiri Shankar
  • Mar 22, 2019
  • IIM-B
  • Operations Management...
  • 1342
  • Pdf : 21 page(s)

Abstract

Organizations large and small must source a variety of items and services in order to sustain thei...

Case Study

NEW DELHI TELEVISION

Chohan Shitij ,Raina Shreya ,Garg Pranav
  • Mar 22, 2019
  • IIM-B
  • Strategic Management...
  • 1341
  • Pdf : 31 page(s)

Abstract

 Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV)...

Case Study

Enhancing Visitor Experience at ISKCON Using Text Analytics

R Vinodhini ,S R Vigneshwaran ,Unni Krishnan Dinesh Kumar
  • Mar 21, 2019
  • IIM-B
  • Marketing Management...
  • 1340

Abstract 

The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna...

Case Study

SHOESTRING ARBITRAGE WITH STOCK BUY-BACKS

Anshuman V. Ravi , Mohanan Srijith
  • Mar 22, 2019
  • IIM-B
  • Financial Management...
  • 1339
  • Pdf : 11 page(s)

Abstract 

The case analyses an opportunity of risk arbitrage associated with stock buy-backs (repurcha...

Case Study

Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms

Srinivasan R , Lakshmipathy Sandeep, Joseph Pramoth
  • Mar 15, 2019
  • IIM-B
  • Strategic Management...
  • 1338

Abstract  

The case on Siwggy, Foodora, and Yelp analyzes the hyperlocal food de...

Case Study

GNFC’S NEEM PROJECT: CREATING THE BLUEPRINT FOR A SOCIAL BUSINESS

Mukherji Sourav , Dev Bringi
  • Feb 14, 2019
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1337

Abstract 

The case describes the efforts of GNFC, a large publicly held chemicals and...

Case Study

FAIRCENT™ POWERING P2P LENDING REVOLUTION

Srinivasan R,Raghunathan R ,Lakshmipathy Sandeep , Joseph Pramoth, Koride Padmavathi
  • Feb 15, 2019
  • IIM-B
  • Strategic Management...
  • 1336
  • Pdf : 24 page(s)

Abstract  

Faircent is a leading P2P lending platform in India and this case stu...

Case Study

ASIAN PAINTS LIMITED: PAINTING HISTORY

Ramachandran Garg,Jalaj
  • Feb 22, 2019
  • IIM-B
  • Strategic Management...
  • 1335
  • Pdf : 25 page(s)

Abstract 

The case traces the growth of Asian Paints Limited (“APL”) from being a small pa...

Case Study

SATTVA eTECH: CONTRACT SELECTION IN COMPONENT PROCUREMENT

Jain Tarun, Hazra Jishnu
  • Mar 15, 2019
  • IIM-B
  • Operations Management...
  • 1334
  • Pdf : 6 page(s)

Abstract  

The case describes the contract selection issue by an embedded produc...

Case Study

STELLAR AUTO LTD.

Tripathy Anshuman, Chintapalli Prashant
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1333
  • Pdf : 12 page(s)

Abstract

 Stellar Auto Ltd. (SAL) is upgrading its current Galaxy product to Galaxy X...

Case Study

PREDICTING INFLATION THROUGH ONLINE PRICES

Banerjee Ritwik , Singhal Nished ,Subramanian Chetan, Rao Menaka
  • Mar 21, 2019
  • IIM-B
  • Managerial Economics...
  • 1332
  • Pdf : 7 page(s)

Abstract 

The case is about inflation and how it is computed in the category of food price indexes. Th...

Case Study

USING MARKOV CHAIN TO FORECAST SALES BOOKING

Bhandari Maneesh Bagri,Pramod Kumar Unni Krishnan, Dinesh Kumar
  • Feb 15, 2019
  • IIM-B
  • Marketing Management...
  • 1331
  • Pdf : 6 page(s)

Abstract 

 We Sell Everything in Software’ WSES Inc. is a products company and specializes ...

Case Study

THE AKSHAYA NIDHI FOUNDATION in Aid of Akshaya Patra

Tripathy Anshuman , Raj Akshat
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1330
  • Pdf : 20 page(s)

Abstract 

Akshaya Patra was founded by ISKCO...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1323
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1322
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

Indian sugar industry: Is it sweet enough

Arkadi Manoj , Nair Maya, Samavedam Rathnakar, Sharma Chetna, Lahoti Chhavi, George Rejie P
  • Jan 26, 2018
  • IIM-B
  • Strategic Management...
  • 1321
  • Pdf : 27 page(s)

Abstract

This case discusses the evolution and dy...

Case Study

INDIAN PREMIER LEAGUE

Gupta Sonali , Raj Akshat, Pradhan Diptiprakash, Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1320
  • Pdf : 35 page(s)

Abstract

Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-base...

Case Study

FRAUD ANALYTICS AT MCA TECHNOLOGY SOLUTIONS – PREDICTING EARNING MANIPULATIONS BY INDIAN FIRMS

Unni Krishnan Dinesh Kumar , Inayath Syed Tousif Ahmed , Ganeshan Suresh
  • Sep 30, 2016
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1319
  • Pdf : 9 page(s)

Abstract  

MCA Technology Solutions Private Limited was established ...

Case Study

CUSTOMER ANALYTICS AT BIGBASKET – PRODUCT RECOMMENDATIONS

Abraham Paul, Pradhan Manaranjan, Lakshminarayanan, Iyer Ganesh, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1318
  • Pdf : 5 page(s)

Abstract 

Bigbasket.com was India’s largest online grocery and food store established in 2011 by...

Case Study

MARKDOWN OPTIMIZATION FOR AN INDIAN APPAREL RETAILER

George Deepak, Kuram Karthik ,Subramanian Ramalakshmi , Singh Sumad , Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1317
  • Pdf : 15 page(s)

Abstract  

Siddharth Sinha is the CEO of an apparel retailer WE SELL...

Case Study

BMR ADVISORS – COMPETING ON QUALITY

Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Other...
  • 1316
  • Pdf : 22 page(s)

Abstract 

BMR Advisors thus far had achieved...

Case Study

AIRVENT FANS CO.

Tripathy Anshuman, Safaya Shikha
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1315
  • Pdf : 17 page(s)

Abstract

Airvent Fans Co., which manufactures ceiling fans for two OEM customers, Tropical and WindStar, is...

Case Study

ALL THAT GLITTERS IS GOLD: A CASE OF INVENTORY ACCOUNTING POLICY

Srinivasan Padmini
  • Mar 30, 2017
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1314
  • Pdf : 12 page(s)

Abstract  

The case provides a setting in which stu...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (B)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1313
  • Pdf : 10 page(s)

Abstract 

Set in early 2009, Part (A) of the case describes the operation...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (A)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1312
  • Pdf : 10 page(s)

Abstract  

Set in early 2009, Part (A) of the case ...

Case Study

HIGHWAY DELITE: MOBILE APP BRAND BUILDING USING GOOGLE ADWORDS

Krishnan Lyndem Preeti , Mahadevan Dhrithi
  • Sep 28, 2018
  • IIM-B
  • Marketing Management...
  • 1311
  • Pdf : 18 page(s)

Abstract

The case highlights a digital advertising campaign of a mobile app in India named “Highway D...

Case Study

SATTVA eTECH: CHALLENGES IN EMBEDDED NEW PRODUCT DEVELOPMENT

Jain Tarun, Hazra Jishnu
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Operations Man...
  • 1310
  • Pdf : 21 page(s)

Abstract

SATTVA eTECH is an electronics company involved in design and development of embedded new products...

Case Study

LEADING THE TATA GROUP (B): THE CYRUS MISTRY YEARS

Manikandan K S ,Ramachandran J
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1309
  • Pdf : 14 page(s)

Abstract (Maximum of 2,000 Characters): 

Th...

Case Study

LEADING THE TATA GROUP (A): THE RATAN TATA YEARS

Manikandan K S, Rajyalakshmi K, Ramachandran J
  • Dec 29, 2017
  • IIM-B
  • Strategic Management...
  • 1308
  • Pdf : 24 page(s)

Abstract

This two-part case traces the evolution of the Tata Group, one of India’s largest and well-k...

Case Study

Corporatization of Bollywood

Agarwal Aayush, Kansal Chaitanya, Garg Pranav
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1307
  • Pdf : 26 page(s)

Abstract

Set in 2016-17, the case describes the evolution of the Hindi movie i...

Case Study

ALIBABA – BUILDING A SOCIAL SUSTAINABILITY ECOSYSTEM FOR E-COMMERCE

Saranga Haritha, Huang Yanghua
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,E-Commerce...
  • 1306
  • Pdf : 16 page(s)

Abstract 

 The case narrates the evolution of the Alibaba Group, starting with Alibaba.com in 199...

Case Study

LITTLE GREEN KID

Jha Srivardhini K , Jacob Manna
  • Dec 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1305
  • Pdf : 15 page(s)

Abstract 

The case describes the journey of Rashmi Vittal, founder of Lit...

Case Study

HackerEarth™: Open Innovation Management Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1304
  • Pdf : 32 page(s)

Abstract 

 The case study on HackerEarth traces the evolution of an open innovat...

Case Study

Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India.

Tah Ujjwal , Kamath Rajalaxmi
  • Dec 28, 2018
  • IIM-B
  • Other...
  • 1303
  • Pdf : 20 page(s)

Abstract 

This case illustrates the perils of implementi...

Case Study

CCD: SOYA COOPERATIVES MARCH INTO BRANDING

Tripathy Anshuman ,R Chandru , Venkataraman Preethi
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1302
  • Pdf : 21 page(s)

Abstract  

The case deals with the value chain of s...

Case Study

AAI BIDDING FOR BHOGAPURAM AIRPORT: FROM AUTHORITY TO BIDDER

Raghuram Ganesan, Gopikuttan Gopi S
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1301
  • Pdf : 29 page(s)

Abstract 

Airports Authorit...

Case Study

3D PRINTING AT IMAGINARIUM IF YOU CAN THINK IT, WE CAN BUILD IT

Tripathy Anshuman, Ketkar Harshvardhan ,Kulkarni Onkar
  • Sep 30, 2016
  • IIM-B
  • Operations Management...
  • 1300
  • Pdf : 21 page(s)

Abstract  

This case presents an instance of the challenges faced by...

Case Study

INDIAN SOFTWARE SERVICES INDUSTRY: THE CHANGING LANDSCAPE

J Ramachandran ,Krishna Murthy Ramya,Garg Pranav
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1299
  • Pdf : 25 page(s)

Abstract 

Set in 2015, the case describes th...

Case Study

TESTING MARKETING HYPOTHESIS AT WSES

Unni Krishnan Dinesh Kumar
  • Jun 29, 2018
  • IIM-B
  • Marketing Management...
  • 1298
  • Pdf : 8 page(s)

Abstract  

We Sell Everything in Software (WSES)

Case Study

WIPRO BPO: POSITIONING BASE SUITE AS A PLATFORM

Srinivasan R, Bhattacharya Samriddhi, Pal Sumanta
  • Jan 26, 2018
  • IIM-B
  • Strategic Management,Entrepreneursh...
  • 1297

Abstract  

The case on Wipro BPO’s Base)))

Case Study

VINYAS: TO BE A CONTRACT MANUFACTURER OR SELL THROUGH OWN CHANNEL?

Jain Tarun ,Hazra Jishnu
  • Jun 29, 2018
  • IIM-B
  • Operations Management,Supply Chain ...
  • 1296
  • Pdf : 6 page(s)

Abstract 

This case describes the sourcing challenge faced by a firm which is involved in contract man...

Case Study

Videocon D2H: In Film Branding

Gupta Seema ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Marketing Management,Advertising an...
  • 1295
  • Pdf : 26 page(s)

Abstract

The case describes Videocon’s experiences of in film branding o...

Case Study

SEEDFUND

Sabarinathan G , Velamuri Ramakrishna
  • Dec 28, 2018
  • IIM-B
  • Financial Management...
  • 1294
  • Pdf : 19 page(s)

Abstract 

Seedfund is an early stage venture capital (VC) fund focused on...

Case Study

PROCESS IMPROVEMENT IN TEXTILE WET PROCESSING – A CASE STUDY FROM THE INDIAN SMALL-SCALE SECTOR

SARANGA HARITHA, CHOUDHURY SAGNIK, GUPTA AGRIM ,IYER ABHISHEK, JALAN UDIT, KHERA HIMANSHU
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1293
  • Pdf : 17 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

View Detail Add to Collection Register or Login as Individual/Institute Buyer to access the Add to Collection Tool Download

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1292
  • Pdf : 22 page(s)

Abstract

i-flex is a unique illustration of an Indian software product company...

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1291
  • Pdf : 22 page(s)

Abstract 

i-flex is a unique illustration of an Indian software product company that emerged from an e...

Case Study

Retail Strategy at Spencer’s

Mishra Ashis, Ghosh Pulak
  • Jan 29, 2018
  • IIM-B
  • Marketing Management...
  • 1290
  • Pdf : 18 page(s)

Abstract

Spencer’s is major retail firm in India that operates in hyperm...

Case Study

Data Enables Insights from Sericulture: – Jayalaxmi Agro Tech

A Giriraj, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1289
  • Pdf : 9 page(s)

Abstract  

Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded ...

Case Study

SATTVA eTECH: MANAGING UNCERTAINTIES IN THE PROJECT NETWORK

Jain Tarun, Hazra Jishnu
  • Mar 24, 2017
  • IIM-B
  • Operations Management...
  • 1288
  • Pdf : 11 page(s)

Abstract 

SATTVA eTECH is an electronics company involved in design and d...

Case Study

ROPOSO.COM: SHARE YOUR STYLE Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking

Chatterjee Chirantan, Vardhan Reechal
  • Jun 30, 2017
  • IIM-B
  • Digital Marketing...
  • 1287
  • Pdf : 20 page(s)

Abstract  

Roposo founders from their original days as founders of Giveter learnt about sustainab...

Case Study

ROLOCULE GAMES: NEGOTIATING THE MOBILE GAMING WAVE

JHA SRIVARDHINI K, RAO MENAKA, SARKAR SHUBHANSHUK
  • Sep 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1286

Abstract  

The case describes the journey of Rolocule, a mobile gami...

Case Study

QwikcilverTM and WoohooTM Developing a Complementary Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1285
  • Pdf : 27 page(s)

Abstract 

This case on Qwikcilver and Woohoo...

Case Study

HEMAS HOLDING PLC: MANAGING LEADERSHIP TRANSITION IN A FAMILY CONTROLLED PUBLICLY LISTED FIRM

Ojha Abhoy K
  • Sep 29, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1284
  • Pdf : 16 page(s)

Abstract 

 Hemas Holding PLC (HHPLC) was a Colombo ...

Case Study

SUSTAINING AN ETHNIC SOFT DRINK – PAPER BOAT: BRAND POSITIONING AND CONSUMER BEHAVIOR

Kumar Ramesh S ,Sivagurunathan Mithun
  • Sep 30, 2016
  • IIM-B
  • Marketing Management...
  • 1283
  • Pdf : 15 page(s)

Abstract  

Parvesh Dabuka, Head of Marketing, Paper...

Case Study

IMPROVING CUSTOMER ENGAGEMENT AT VMWARE THROUGH ANALYTICS

Seth Nandini , Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1282
  • Pdf : 12 page(s)

Abstract

VMware (VMW) is a listed software compan...

Case Study

Predicting Net Promoters Score (NPS) to Improve Patient Experience at Manipal Hospitals

Kumar Rahul ,Shenoy Sandhya , Unni Krishnan Dinesh Kumar
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1281
  • Pdf : 11 page(s)

Abstract  

Manipal Hospitals, which was started in 1953, had the advantage of being the “ol...

Case Study

LP LABORATORIES LTD: FINANCING WORKING CAPITAL

M Jayadev
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1280
  • Pdf : 19 page(s)

 

Abstract 

This case sets the context of a fast growing com...

Case Study

SURGICAL CARE FOR LOW-INCOME, RURAL POPULATIONS: AN ALTERNATIVE DELIVERY MODEL FROM JAN SWASTHYA SAHYOG, INDIA

Sethuraman Kannan ,Tirupati Devanath ,Raykar Nakul , Awasthy Prakash
  • Sep 30, 2016
  • IIM-B
  • Operations Management,Healthcare Ma...
  • 1279
  • Pdf : 48 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

...

Case Study

MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE

R Kiran , Mukhopadhyay Arunabha, Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1278
  • Pdf : 16 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

VMW is a leader in softwar...

Case Study

JOSEPHS®: THE SERVICE MANUFACTORY

Srinivasan R
  • May 28, 2016
  • IIM-B
  • Strategic Management...
  • 1275

Abstract  

The case on JOSEPHS® inte...

Case Study

BEHAVIORAL DRIVERS OF BRAND EQUITY – HEAD & SHOULDERS IN INDIA

Tyagi Loveneet, Kumar Ramesh S
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1274
  • Pdf : 15 page(s)

Abstract

“What are the nuances that link br...

Case Study

FERRERO GROUP: SECURING SUPPLY FOR HAZELNUTS

Jain Tarun , Hazra Jishnu
  • May 27, 2016
  • IIM-B
  • Operations Management...
  • 1273
  • Pdf : 15 page(s)

Abstract  

Ferrero Group is a confectionery manufac...

Case Study

FULLERTON: RISK ANALYTICS AND BUSINESS STRATEGY

Anshuman Ravi V, Saby Mitra
  • Sep 30, 2016
  • IIM-B
  • Financial Management...
  • 1272
  • Pdf : 21 page(s)

Abstract  

In the aftermath of the financial crisis...

Case Study

GRAMEEN KOOTA: THE TURNAROUND FOR FINANCIAL INCLUSION

Shainesh G , Rao Menaka
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,Other...
  • 1271
  • Pdf : 17 page(s)

Abstract 

Grameen Koota (GK) is a micro finance institution (MFI) that of...

Case Study

Ranbaxy Laboratories Limited: Changing Aspirations

Ramachandran J, Manukonda Snigdha, Awate Kiran
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Other...
  • 1270
  • Pdf : 25 page(s)

Abstract 

This case captures the roller-coaster ride of India’s fir...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1269
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1268
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain

Ojha Abhoy K , Hazra Jishnu
  • Jun 23, 2017
  • IIM-B
  • Operations Management...
  • 1267
  • Pdf : 10 page(s)

Abstract

Dynamic Technologies (DT) is a India-based aerospace manufacturing co...

Case Study

COMBATING THE YOGA GURU: DABUR’S DILEMMA

Bhalla Manaswini, Dey Koustav , Aggarwal Pulkit
  • Sep 29, 2017
  • IIM-B
  • Strategic Management...
  • 1266
  • Pdf : 25 page(s)

Abstract

The case intends to introduce the reader...

Case Study

Analytics Empowering Agriculture – Jayalaxmi Agro Tech

Tiwari Purvi, Grover Shailaja , Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1265
  • Pdf : 11 page(s)

Abstract  

Jayalaxmi Agrotech (JAT) is a company based out of a smal...

Case Study

GoCoop Social Marketplace

Velamuri Ramakrishna, Sabarinathan G , Kulkarni Suhruta
  • Jun 22, 2017
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1264
  • Pdf : 23 page(s)

Abstract 

GoCoop is a four-year old start-up that is creating an internat...

Case Study

EdGE Networks: Making HR Intelligent

Dutta Debolina, Venkatagiri Shankar
  • Dec 30, 2016
  • IIM-B
  • Human Resource Management,Business ...
  • 1263
  • Pdf : 21 page(s)

Abstract  

Innovations in big data and machine lear...

Case Study

MARKETING TRANSFORMATION USING SOCIAL NETWORK ON DIGITAL MEDIA: HOW BJP USED WHATSAPP TO CREATE A SUCCESSFUL WOM CAMPAIGN

Shah Ami , Unni Krishnan Dinesh Kumar
  • Mar 30, 2017
  • IIM-B
  • Marketing Management...
  • 1262
  • Pdf : 23 page(s)

Abstract

Managed word-of-mouth and viral marketing have emerged as one of the biggest trends of the decade....

Case Study

Belstar India Finance

Sriram M S
  • Jan 03, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1261
  • Pdf : 17 page(s)

Abstract

Kalpana Sankar, was working with community-based initiatives, using a...

Case Study

POSITIONING AND BEHAVIORAL DIMENSIONS: IMPLICATIONS FOR BIG BAZAAR

Ramesh Kumar S , Mishitha Jaiswal, Shaimee Gupta
  • Jun 23, 2017
  • IIM-B
  • Marketing Management,Customer Relat...
  • 1260
  • Pdf : 12 page(s)

Abstract 

Vineet Saraiwala, Assistant Manage...

Case Study

ATHER ENERGY: RIDING THE ELECTRIC VEHICLE TIDE

Tripathy Anshuman, Sahasrabuddhe Amey, Bose Indrasis
  • Sep 27, 2018
  • IIM-B
  • Operations Management...
  • 1259
  • Pdf : 23 page(s)

Abstract 

This case introduces the readers to informatio...

Case Study

ARAVIND EYE CARE’S VISION CENTRES – REACHING OUT TO THE RURAL POOR

G. Shainesh, Kulkarni Suhruta
  • Sep 22, 2016
  • IIM-B
  • Marketing Management...
  • 1258
  • Pdf : 17 page(s)

Abstract 

Aravind Eye Care Systems (Aravind) had started setting up visio...

Case Study

ARTHAKRANTI: NEED FOR STRATEGY

Ghura Amarpreet Singh,Prabhu Ganesh
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1257
  • Pdf : 25 page(s)

Abstract 

This case describes the situation faced by a Trust named ArthaK...

Case Study

ACE DESIGNERS – COMPETING THROUGH PROCESS IMPROVEMENT

Saranga Haritha, Rupali Kaul , Anand Krishnan
  • Mar 30, 2018
  • IIM-B
  • Operations Management...
  • 1256
  • Pdf : 15 page(s)

Abstract  

This case p...

Case Study

COLLABORATIVE COMMERCE FOR EMPOWERING MARGINALISED COMMUNITIES: THE AUTO-RICKSHAW COMMUNITY EMPOWERMENT (ACE) ECOSYSTEM AND T4U

Jose P D , Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Strategic Management,Corporate Soci...
  • 1255
  • Pdf : 21 page(s)

Abstract

The case as the title reveals is about a collaborative program called...

Case Study

THE WATER WARS: COLAS AND SUSTAINABILITY IN THE TWENTY-FIRST CENTURY

Jose P D ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Corporate Social Responsibility...
  • 1254
  • Pdf : 19 page(s)

Abstract 

This case elucidates the need for water for businesses, with a ...

Case Study

AN ‘INSPIRE’-D JOURNEY TO RECOVER TSUNAMI-HIT LAND

Saranga Haritha
  • Mar 30, 2018
  • IIM-B
  • Other...
  • 1253
  • Pdf : 16 page(s)

Abstract

The case narrates the journey of an environmentalist, M Revathi, who ...

Case Study

SSISM – SOCIAL ENTREPRENEURSHIP OR CHAOS?

Dutta Debolina, Seshadri DVR
  • Sep 23, 2016
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1252
  • Pdf : 14 page(s)

Abstract

SSISM is the case of a missionary organization, founded by an upward...

Case Study

Maxim in India A

Jonnalagedda Sreelata , Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1250
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

Maxim in India A

Jonnalagedda Sreelata, Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1251
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

MAHINDRA AEROSPACE: LOOKING AHEAD

Ojha Abhoy K
  • Sep 26, 2014
  • IIM-B
  • Strategic Management...
  • 1249
  • Pdf : 10 page(s)

Abstract

Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO...

Case Study

Package Pricing at Mission Hospital

T K Sriram ,GroverShailaja ,Hariharan Satyabala, Unni Krishnan Dinesh Kumar
  • Jul 31, 2015
  • IIM-B
  • Other...
  • 1248
  • Pdf : 9 page(s)

Abstract

Mission Hospital started its operations on April 02, 2008 with the ai...

Case Study

Customer Analytics at Flipkart.Com

Bhansali Naveen , Rudravaram Jitendra, Grover Shailaja, Unni Krishnan Dinesh Kumar
  • Jan 20, 2016
  • IIM-B
  • Marketing Management...
  • 1247
  • Pdf : 15 page(s)

Abstract 

Flipkart, the poster child of Indian e-commerce, was ...

Case Study

Science of Social Influence – HP Brandclout

H M Srujana , Chatterjee Sudeep , Shakya Kratika ,Unnikrishnan Dinesh Kumar
  • May 15, 2015
  • IIM-B
  • Other...
  • 1246
  • Pdf : 14 page(s)

Abstract

Hewlett–Packard (HP) has been a 75-year-old technology leader ...

Case Study

CULTURAL SYMBOLISM AND AN ENTREPRENEURIAL BRAND – THE INDIAN CONTEXT

Kumar Ramesh S , JanakiramanJagannath , Sethuramalingam Shankar
  • Jan 23, 2015
  • IIM-B
  • Marketing Management...
  • 1245
  • Pdf : 11 page(s)

Abstract 

The case is about Inscape, a Bangalore-based Indian entrepreneu...

Case Study

GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES

Tripathy Anshuman ,Agarwal Manu, Imam Tabish
  • Oct 23, 2015
  • IIM-B
  • Operations Management...
  • 1244
  • Pdf : 25 page(s)

Abstract  

The case deals with the value chain of g...

Case Study

MARKETING HEAD’S CONUNDRUM

Bhandari Maneesh, Bagri Pramod Kumar ,Unnikrishnan Dinesh Kumar
  • Oct 15, 2015
  • IIM-B
  • Marketing Management...
  • 1243
  • Pdf : 9 page(s)

Abstract  

We Sell Everything in Softwa...

Case Study

Telma: Building and Defending a Market Leader

Jonnalagedda Sreelata , Shah Ami
  • Jul 01, 2015
  • IIM-B
  • Marketing Management...
  • 1242
  • Pdf : 17 page(s)

Abstract 

This case traces the inception to ...

Case Study

Tarnea Technology Solutions

Srinivasan R, Rao Menaka,
  • Jul 01, 2015
  • IIM-B
  • Strategic Management...
  • 1241
  • Pdf : 16 page(s)

Abstract  

The case on Tarnea Technology Solution i...

Case Study

Era of Quality at the Akshaya Patra Foundation

H M Srujana Saranga, Haritha Unnikrishnan ,Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1240

Abstract 

The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...

Case Study

Sustaining the Akshaya Patra Foundation (B)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1239
  • Pdf : 6 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...

Case Study

Sustaining the Akshaya Patra Foundation (A)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 02, 2015
  • IIM-B
  • Operations Management...
  • 1238
  • Pdf : 15 page(s), Doc : 15 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...

Case Study

TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS

Dutta Debolina, Mishra Sushanta Kumar ,Manimala Mathew J
  • Jan 02, 2015
  • IIM-B
  • Human Resource Management...
  • 1237
  • Pdf : 21 page(s)

Abstract

 HCL Technologies Ltd., India’s fastest growing IT service...

Case Study

SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?

Anshuman Ravi V , Pani Sarayu
  • Oct 02, 2015
  • IIM-B
  • Other...
  • 1236
  • Pdf : 16 page(s)

Abstract 

This case examines the delisting choice of Saint Gobain Sekurit...

Case Study

Practo

Srinivasan R
  • Oct 02, 2015
  • IIM-B
  • Strategic Management...
  • 1235
  • Pdf : 4 page(s)

Abstract  

The caselet on Practo elucidates the bus...

Case Study

SENSORY BRANDING: OREO IN THE INDIAN CONTEXT

Kumar Ramesh S, Goel Nalin , Geera Gireesh
  • Jul 03, 2015
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1234
  • Pdf : 10 page(s)

Abstract 

Indian marketing scenario (an emerging economy) has been experi...

Case Study

TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY

Jonnalagedda Sreelata
  • Jan 02, 2015
  • IIM-B
  • Marketing Management...
  • 1233
  • Pdf : 10 page(s)

Abstract 

Onion prices have been particularly volatile in India, reaching...

Case Study

The Growth Dilemma at Grameen Koota

Ranjan Kumar , Rakesh Shainesh G
  • Sep 04, 2014
  • IIM-B
  • Marketing Management...
  • 1232
  • Pdf : 12 page(s)

Abstract

Grameen Koota had escaped any direct impact of the crisis faced by th...

Case Study

Larsen and Toubro: Spare Parts Forecasting

Hegde Prakash , Jaiswal Ruchi ,Kulkarni Suhruta ,Unnikrishnan Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1231
  • Pdf : 11 page(s)

Abstract  

Larsen and Toubro (L&T) was India’s largest tec...

Case Study

JUST DIAL LIMITED

Srinivasan R , Rao Menaka
  • Oct 01, 2015
  • IIM-B
  • Strategic Management...
  • 1230
  • Pdf : 5 page(s)

Abstract

The caselet on Just Dial elucidates the business model of a matching ...

Case Study

IndiaMART

Srinivasan R , Rao Menaka, Mayurapriya M
  • May 04, 2015
  • IIM-B
  • Strategic Management...
  • 1229
  • Pdf : 33 page(s)

Abstract

The case on IndiaMART enumerates important decisions that are made in...

Case Study

HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege

Kumar Rahul, Unni Krishnan Dinesh Kumar
  • Jan 04, 2016
  • IIM-B
  • Other...
  • 1228
  • Pdf : 12 page(s)

Abstract

ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...

Case Study

EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?

Dutta Debolina , Ojha Abhoy
  • Jan 08, 2016
  • IIM-B
  • Human Resource Management...
  • 1227
  • Pdf : 12 page(s)

Abstract  

The Employee Provident Fund Schem...

Case Study

Volkswagen India: Das Auto Digitally

Gupta Seema
  • May 11, 2015
  • IIM-B
  • Marketing Management...
  • 1226
  • Pdf : 30 page(s)

Abstract

In 2011, Volkswagen (VW) India made digi...

Case Study

Taxi For Sure: Technical Innovation in The Radio Cab Industry

Tripathy Anshuman ,Tariyal Piyush ,Charaya Vyom
  • May 08, 2015
  • IIM-B
  • Operations Management...
  • 1225
  • Pdf : 11 page(s)

Abstract 

The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...

Case Study

The Radio Cab Industry in India (August 2014)

Tripathy Anshuman , Tariyal Piyush, Charaya Vyom
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1224
  • Pdf : 15 page(s)

Abstract

 The ‘‘Taxi For Sure: Technological...

Case Study

Bühler India – Assessing Growth Opportunities

Shainesh G
  • Jan 04, 2016
  • IIM-B
  • Marketing Management...
  • 1223
  • Pdf : 18 page(s)

Abstract  

The case focuses on the dilemma faced by...

Case Study

BharatMatrimony.com

Srinivasan R , Rao Menaka
  • Oct 06, 2015
  • IIM-B
  • Strategic Management...
  • 1222
  • Pdf : 7 page(s)

Abstract 

The case on BharatMatrimony.com elucidates the business model o...

Case Study

Managing Linen at Apollo Hospitals

Sara Prakash Apoorva , Solayappan Muthu, Unnikrishnan Dinesh Kumar
  • Jan 02, 2015
  • IIM-B
  • Operations Management...
  • 1221
  • Pdf : 6 page(s)

Abstract 

The case describes the use of linen at the Apollo hospitals. Ap...

Case Study

AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY

Tripathy Anshuman, Annam Leela Krishna , Agrawal Mayur
  • Jul 02, 2015
  • IIM-B
  • Operations Management...
  • 1220
  • Pdf : 15 page(s)

Abstract  

This case traces the growth of Amagi and...

Case Study

AMABLE –MARKETING INNOVATION IN EDUCATION

Kulkarni Suhruta, Jonnalagedda Sreelata
  • Jul 02, 2015
  • IIM-B
  • Marketing Management...
  • 1219
  • Pdf : 16 page(s)

Abstract  

Amable, a Bangalore-based children’s education orga...

Case Study

BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION

Ojha Abhoy K
  • Jul 02, 2014
  • IIM-B
  • Strategic Management...
  • 1218
  • Pdf : 10 page(s)

Abstract

The case describes a situation faced by the Starter Motor and Generat...

Case Study

Resource Planning at Akshaya Patra, Vasanthapura

Tripathy Anshuman, Kiran K
  • Jul 02, 2014
  • IIM-B
  • Operations Management...
  • 1217
  • Pdf : 27 page(s)

Abstract  

The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

A Game of Two Halves: In-play Betting in Football

Unnikrishnan, Dinesh Kumar,Sandeep V ,Satyabala H
  • Feb 01, 2013
  • IIM-B
  • Other...
  • 1201

Abstract

According to the Fédération Internationale de Football Association (FIFA), while the...

Case Study

COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING

Gupta Seema
  • Nov 01, 2012
  • IIM-B
  • Marketing Management...
  • 1200

Abstract

The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (B)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1199

Abstract

Information technologies enable key divisions of an organization such...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (A)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1198

Abstract

Information technologies enable key divisions of an organization such...

Case Study

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Kumar Ramesh S, Bhattacharyya Arun
  • Feb 01, 2013
  • IIM-B
  • Marketing Management,Entrepreneursh...
  • 1197

Abstract

The business world-over, and especially in emerging markets, is undergoing a radical transformatio...

Case Study

THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT

Anshuman V. Ravi, Narang Tapsi, Sharma Anand,K
  • Nov 01, 2012
  • IIM-B
  • Financial Management...
  • 1196

Abstract

This case exposes students to financial decision-making in government enterprises and the concepts...

Case Study

Saffola Cooking Oil – The Repositioning Journey

Poddar Rochna , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Management...
  • 1195

Abstract

This case critically analyzes the positioning journey traversed by Sa...

Case Study

RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?

Jonnalagedda Sreelata
  • Aug 01, 2012
  • IIM-B
  • Marketing Management...
  • 1194

Abstract

The market for security solutions is highly fragmented with no domina...

Case Study

THE PARK HOTELS: DESIGNING EXPERIENCE

Ramachandran J,Gupta Seema
  • Aug 01, 2012
  • IIM-B
  • Strategic Management...
  • 1193

Abstract

The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...

Case Study

ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT

Peattie Ken , P D Jose
  • Aug 01, 2012
  • IIM-B
  • Other...
  • 1192

Abstract

Partnerships between companies and non-profit causes are viewed as a ...

Case Study

LabourNet: Empowering Informal Sector Labourers

Mukherji Sourav, Rodrigues Caren, Pabbisetty Sridhar
  • Mar 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1191

Abstract

This case chronicles the evolution and challenges faced by LabourNet,...

Case Study

CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Strategic Management...
  • 1190

Abstract

This case on CavinKare describes the incredible vision the organization set itself. This case is s...

Case Study

CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1189

Abstract

This case on CavinKare’s founding describes the entrepreneurial...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)

Holla Jayaram, Krishnan Rishikesha, Prakhya Srinivas
  • Mar 05, 2012
  • IIM-B
  • Marketing Research...
  • 1188

Abstract

In India, air travel in the early twenti...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)

Holla Jayaram, Krishnan Rishikesha , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Research...
  • 1187

Abstract

In India, air travel in the early twentieth century is mostly between major cities and has histori...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)

Holla Jayaram , Krishnan Rishikesha, Prakhya Srinivas
  • Mar 06, 2012
  • IIM-B
  • Marketing Research...
  • 1186

Abstract

In India, air travel in the early twentieth century is mostly between...

Case Study

EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET

Kumar Ramesh S,Teja Ande, Hussain Syed
  • Aug 12, 2012
  • IIM-B
  • Marketing Management...
  • 1185

Abstract

India has been an emerging market that is witnessing radical changes ...

Case Study

ITC LIMITED: INDIA FIRST

Ramachandran J , Manikandan K S
  • Aug 09, 2012
  • IIM-B
  • Other...
  • 1184

Abstract

The case traces the evolution of ITC Lim...

Case Study

PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE

Unnikrishnan Dinesh Kumar, Ranjan Kshitiz
  • Mar 07, 2012
  • IIM-B
  • Other...
  • 1183

Abstract

The Indian Premier League (IPL), a prof...

Case Study

EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY

Kumar Ramesh S, Minj Eric
  • Feb 13, 2013
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1182

Abstract

India has traditionally been a tea drinking nation. The association o...

Case Study

Bosch in India

Gupta Seema
  • Feb 01, 2013
  • IIM-B
  • Marketing Management...
  • 1181

Abstract

The case describes the brand migration from MICO to Bosch in India. T...

Case Study

Kingfisher Airlines: Managing Multiple Stakeholders

Ojha Abhoy K
  • Mar 01, 2012
  • IIM-B
  • Strategic Management...
  • 1180

Abstract

The case is based on the crisis faced by Kingfisher Airlines during N...

Case Study

3M INDIA: IN INDIA FOR INDIA

Ojha Abhoy K
  • Nov 01, 2012
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1179

Abstract

The case describes the evolution of 3M as an innovative organization ...

Case Study

BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT

Kumar Ramesh S , Choudhary Amod
  • Nov 01, 2012
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1178

Abstract

With several brands in the premium shirt...

Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • ICRC
  • Marketing Management,Operations Man...
  • 1176

Abstract

This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • ICRC
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • ICRC
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

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