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Case Catalogue

Case Catalogue

Results 71
Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • ICRC
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • ICRC
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • ICRC
  • Marketing Management,Operations Man...
  • 1176

Abstract

This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • ICRC
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • ICRC
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • ICRC
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • ICRC
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Industry Best Practice Case

INNOVATION THROUGH LEARNING & DEVELOPMENT (L&D)

Mr. Vikram Juneja , Head – Sales Learning alongwith his team members Mr. Bharat Bhushan, Ms.Rashmi Chawla&,Mr. Anil Chaithra prepared for AIMA Case Contest
  • Jul 20, 2020
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1461

Abstract:

 Situation:

Hero Mo...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • ICRC
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

DIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM

This case study was prepared by team members of TATA STEEL TEAM and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi .
  • Jul 25, 2020
  • ICRC
  • Marketing Management,E-Commerce,Dig...
  • 1474

Abstract:  Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack ...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • ICRC
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • ICRC
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • ICRC
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • ICRC
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • ICRC
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • ICRC
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • ICRC
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • ICRC
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

Case Study

THE ILBS BUSINESS MODEL: A TRENDSETTER IN THE INDIAN HEALTH INDUSTRY?

Dr Sudhir Naib, Emeritusand Dr Swati Singh
  • Oct 28, 2021
  • ICRC
  • Strategic Management,Operations Man...
  • 1666
  • Pdf : 11 page(s)

Abstract:

The Government of National Capital Territory of Delhi (GNCTD) decided to set up an autonomous sup...

Case Study

YUVA MITRA AND KMASPL: SOCIO-COMMERCIAL MODEL OF SUSTAINABLE DEVELOPMENT

Dr. K.K. Tripathy, Dr. S. K. Wadkar and Ms. Anshu Singh
  • Nov 02, 2021
  • ICRC
  • Corporate Social Responsibility,Bus...
  • 1667
  • Pdf : 24 page(s)

Abstract:

This case discusses the evolution of Yu...

Case Competition 2021

CREATING VALUE FOR STAKEHOLDERS – NEPRA

Dr.Sushma Muralie, Faculty, New Delhi Institute of Management.
  • Dec 29, 2021
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1678
  • Pdf : 11 page(s)

Abstract:

Contextually placed, when the world realizes the importance of sustainable development, this cas...

Case Study

IMPLEMENTING LEAN SUPPLY CHAIN IN THE FOOTWEAR INDUSTRY

Dr Suresh Nanda Kumar , Sr. Assistant Professor & Mr. S. Chandrasekar, Assistant Professor, Xavier Institute of Management & Entrepreneurship,Chennai & Prof. R. Nandagopal, Director General, Sree Saraswathi Thiagaraja College, Coimbatore
  • Jan 14, 2022
  • ICRC
  • Strategic Management,Operations Man...
  • 1679

Abstract :   The supply chain director of VKC Footwear Pvt. Ltd., Mr. Manoj ...

Case Competition 2021

DIGITAL TRANSFORMATION : A NEED TO SUSTAIN IN ENERGY BUSINESS

Mr. Soumitra Das, DGM (E&T), QAD ONGC, Delhi
  • Jan 28, 2022
  • ICRC
  • Operations Management,E-Commerce,Di...
  • 1680
  • Pdf : 8 page(s)

Abstract:    We are basically concerned with the efficient execution of work...

Case Competition 2021

YES BANK SAGA: THE COST OF SAYING 'YES'

Prof.Ganesh Kumar Nidugala ,Professor of Economics, IIM Indore, Mr Javed khan Nagarji, MBA ,IIM Indore & Om Sai Keerthi Soppa ,MBA ,IIM Indore
  • Jan 29, 2022
  • ICRC
  • Strategic Management,Financial Mana...
  • 1681
  • Pdf : 17 page(s)

Abstract:   Recent developments in the Indian banking industry raised severa...

Case Competition 2021

SHOULD I MIND THIS EMPLOYEE ATTRITION?

Dr Ramkumar S, Assistant Professor, Firebird Institute of Research in Management, Coimbaore & Mr Thilak T S , DGM – HR, Larsen & Toubro.
  • Jan 29, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1682
  • Pdf : 11 page(s)

Abstract:   Mr. Aadhan, VP-HR of Mu Aerospace Ltd., is facing a dilemma of w...

Case Competition 2021

THE POWERHOUSE BEHIND “POWER TREE”

Dr.Satish k Nair, Adjunct Professor,School of Petroleum Management, Pandit Deendayal Energy University , Gandhinagar, Gujarat & Mr. Anay Mashruwala, Director, M/s Venus Engineering Works ,Gujarat.
  • Jan 29, 2022
  • ICRC
  • Marketing Research,Entrepreneurship...
  • 1683
  • Pdf : 10 page(s)

Abstract :    The case describes the journey of Mr Shani Pandya, a Chem...

Case Competition 2022

ISPRL: MANAGING INDIA’S SOVEREIGN CRUDE OIL PRICE RISK

Prof. Prabina Rajib,Professor (Finance & Accounting),Vinod Gupta School of Management IIT Kharagpur & Prof. Sankarshan Basu,Professor of Finance,Indian Institute of Management Bangalore (IIMB)
  • Jun 09, 2022
  • ICRC
  • Operations Management,Financial Man...
  • 1764
  • Pdf : 18 page(s)

Abstract : Countries with limited domestic crude oil production capacity depend heavily on import. Increase in crude oil price drags...

Case Competition 2022

REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY

Rajesh Kumar Sood, AMIE(Civil Engineering) ,FIE ,MBA-Real Estate, AIMA PhD Student.
  • Jun 09, 2022
  • ICRC
  • Marketing Management,Other...
  • 1765
  • Pdf : 9 page(s)

Abstract:  In real estate development, as in other consumer markets, some of...

Case Competition 2022

iDRISHTI: A MARKET- DRIVING SOCIAL ENTERPRISE

Dr Nattuvayikkal Barnabas, Professor,SVKM’s NMIMS University, Narasimhan Ramesh, Independent Researcher, Senior Professor(retired),SVKM’s NMIMS University& M V Ravikum ar, PhD, Trustee - Nayana Jyothi Trust.
  • Jun 17, 2022
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1767
  • Pdf : 13 page(s)

Abstract:  Social enterprises, in their efforts to address complex social pr...

Case Competition 2022

SIGNS OF FINANCIAL DISTRESS AT JET AIRWAYS: THE WAY FORWARD

Dr. Suman Saurabh, Assistant Professor, Department of Industrial and Management Engineering, IIT Kanpur & Dr. Preeti Roy, Postdoctoral Fellow, Department of Industrial and Management Engineering, IIT Kanpur.
  • Jun 17, 2022
  • ICRC
  • Financial Management...
  • 1768
  • Pdf : 25 page(s)

Synopsis:    The case was about an oldest and the pioneer private airline in India that had eaten into th...

Case Competition 2022

WayCool’s Phygital Business Model: Can It Solve the Perennial Problems in India’s Agricultural Supply Chain

Shwetha Kumari, Senior Research Associate & Jitesh Nair, Assistant Professor, IBS Center for Management Research (ICMR), Hyderabad.
  • Jun 29, 2022
  • ICRC
  • Supply Chain Management,Entrepreneu...
  • 1769
  • Pdf : 15 page(s)

Abstract: The case study describes the approach taken by WayCool, an agritech startup based in Chennai, to solve so...

Case Competition 2022

MARKETING OF INCREDIBLE CHAMPIONS: A CASE OF BOOK PUBLISHING

Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business Krea University, S A Senthilkumar, Professor & Head, Pondicherry University, Venkatesakumar Ramakrishnan, Professor, Pondicherry University.
  • Jun 30, 2022
  • ICRC
  • Marketing Management,Digital Market...
  • 1771
  • Pdf : 12 page(s)

Abstract: This case broadly covers the real-life issues involving the marketing of books and authors in the self-pu...

Case Competition 2022

Leading Infinity Foundation

Varun Karthikeyan, Consultant, Accenture Talent & Organization.
  • Nov 15, 2022
  • ICRC
  • Strategic Management...
  • 1783
  • Pdf : 11 page(s)

Abstract: Public Policy think-tanks in India have only recently begun to explore the idea of bringing emic perspect...

Case Study

Operational Resilience: The Case Study of a Global Bank

Ms. Ipsita Pradhan, Manager, SBI UK Ltd., Suresh Kumar Sahoo, Associate Professor ,Faculty of Management Studies, Sri Sri University, Odisha & Shiba Prasad Mohanty, Symbiosis Institute of Business Management, Symbiosis International University Pune.
  • Nov 15, 2022
  • ICRC
  • Accounting / Banking & Financial Se...
  • 1784
  • Pdf : 12 page(s)

Abstract:    Operational resilience is the ability of the organization ...

Case Competition 2021

FUSION OF SURFACE MINERS IN COAL MINING FOR SURVIVAL AND GROWTH

Vinayak Jamwal, Deputy Manager (Public Relations), Coal India Limited.
  • Nov 16, 2022
  • ICRC
  • Supply Chain Management...
  • 1785
  • Pdf : 5 page(s)

Abstract : It’s been five years since the youngest subsidiary of Coal India Limited was formed in Odisha and ...

Case Competition 2022

INTER PERSONAL CONFLICT HINDRANCE TO ORGANIZATIONAL DEVELOPMENT

Dr. Vidhya Thakkar, Assistant Professor, K J Somaiya Institute of Management, Mumbai
  • Nov 23, 2022
  • ICRC
  • Human Resource Management...
  • 1790
  • Pdf : 3 page(s)

Abstract : Hills school was a well known school chain in Pune that educated pupils from middle class households over the past two de...

Case Competition 2022

DIRECTOR’S CONFLICT OF INTEREST RISE AND FALL OF KARVY STOCK BROKING

Prateek Nanda is a doctoral scholar at IIT Madras, Department of Management Studies.
  • Nov 23, 2022
  • ICRC
  • Financial Management...
  • 1791
  • Pdf : 18 page(s)

Abstract : The case of Karvy Stock Broking Ltd highlights the importance of agency costs. It explores how the direc...

Case Competition 2022

REIMAGINING THE FUTURE WHILE PERSEVERING TODAY SPIN OFF OF EDGE ENERGY AND MANUFACTURING INDIA SUBSIDIARY LTD

Bhadra K V, Doctoral Scholar, HR & OB, Indian Institute of Technology, Madras
  • Nov 28, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1798
  • Pdf : 6 page(s)

Abstract : The case talks about the sudden spin-off of the British conglomerate Edge Manufacturing and Energy, resu...

Case Competition 2022

BUSINESS AND ENVIRONMENT INTERFACE - A CASE STUDY ON ERODE TEXTILE MALL PVT LTD (TEXVALLEY -INTEGRATED TEXTILE MALL) INCOMPATIBLE VIEWS OF STAKEHOLDERS AND ENVIRONMENT ANALYSIS

Dr P Nalini, Assistant Professor, PSG Institute of Management. PSG College of Technology
  • Dec 30, 2022
  • ICRC
  • Other...
  • 1799
  • Pdf : 11 page(s)

Abstract  The case of business & environment in Erode Textile Mall discu...

Case Study

BUDBITE AND THE BRANDING DILEMMA

Dr. Bhavneet Kaur, Professor, JIMS, Rohini, Pragati Jain & Divansh Bhambry , PGDM Student & Anuradha Jain, Research Scholar ,JIMS, Rohini, Delhi
  • Dec 15, 2022
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1843
  • Pdf : 8 page(s)

Abstract: The case study aims to broaden the understanding of the students on the decision of branding. The case lo...

Case Study

UNVEILING A NEW BUSINESS MODEL OF CIRCULAR ECONOMY: NIKE A CASE STUDY

Stutee Mohanty, Research Scholar, KIIT-University, Bhubaneswar, Dr. Mrutyunjaya Dash, Associate Dean, Sri Sri University, Cuttack & Anwesa Padhi, Research Scholar, Sri-Sri University, Cuttack
  • Dec 21, 2022
  • ICRC
  • Financial Management...
  • 1856
  • Pdf : 14 page(s)

Abstract

Transforming from linear to circular economy is the need of the hour....

Case Study

E PORTAL SALES IN INDIAN STEEL INDUSTRY: A CASE OF CONTRASTING OUTCOME IN SIMILAR JOURNEY

Dr Anindya Chakladar, Research Scholar,Scholar, IIM Lucknow.
  • Sep 01, 2023
  • ICRC
  • Marketing Management...
  • 2884
  • Pdf : 7 page(s)

Abstract: The steel industry is looking to absorb 4.0 level in digitalization one by one, but all journeys even whe...

Case Study

THE FALL OF THE TITAN- INSOLVENCY CASE OF JAYPEE INFRATECH LIMITED

Dr Pooja Chaturvedi Sharma, Assistant Professor, Accounting & Finance, Apeejay School of Management, Delhi
  • Sep 01, 2023
  • ICRC
  • Strategic Management...
  • 2889
  • Pdf : 13 page(s)

Abstract: Retail homebuyers usually end up making erroneous buying decisions due to a lack of financial awareness. ...

Case Study

STORY OF RURAL ENTREPRENEUR MRS. LAXMI SURESH BIRAJDAR COURAGE TO ACCEPT AND DEDICATION TO IMPROVE ARE KEYS TO SUCCESS.

Dr.Sarang A.Dani, Assistant Professor, Dr.Shital Deshmukh,Associate Professor,Dr. Mahesh Abale,Director and Professor, SPM’s Prin. N.G.Naralkar Institute of Career Development and Research,Pune.
  • Sep 04, 2023
  • ICRC
  • Marketing Management,Brand Manageme...
  • 2891

Abstract: This is the case of Mrs. Laxmi Suresh Birajdar, women entrepreneur from the small village of Solapur, Mah...

Case Study

SKILLING THE UNSKILLED AT THE BOTTOM OF PYRAMID, THROUGH TECHNOLOGY: THE “EK-INCH” STORY

Dr. Akansha Tyagi, Senior Researcher-Psychometric Assessment, Mercer-mettl, Gurgaon.
  • Sep 13, 2023
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 2892
  • Pdf : 16 page(s)

Abstract:    Considering high penetration of the Internet & smartphones at the bottom of pyramid...

Case Study

SHOULD SINGHVIS KILL THE CASH COW?

Paras Khushalani, EFPM Student, Affiliated, Indian School of Business, Hyderabad
  • Sep 13, 2023
  • ICRC
  • Strategic Management...
  • 2893
  • Pdf : 6 page(s)

Abstract: In 2012 Mr. Sukhraj Singhvi had to decide what he should do with the liquid storage business.

Sit...

Case Study

NFT: AN ALTERNATIVE INVESTMENT CLASS

Dr. Abhay Kumar, Associate Prof, MPSTME-NMIMS University & Anika Santhani, Siddhesh Shinde, Kanishk Tatiya, Divyam Sanghvi , Students, MPSTME-NMIMS University, Mumbai
  • Sep 18, 2023
  • ICRC
  • Financial Management...
  • 2897
  • Pdf : 7 page(s)

Abstract: With the introduction of a new, highly sought-after form: the non-fungible token, technology has been at ...

Case Study

SHAPING PROTON: A MANAGER’S PARADOX

Vaibhav Tyagi, Student, Executive Post Graduate Program, Indian Institute of Management, Kozhikode & Dr Shikha Bhardwaj, Assistant Professor OB & HR, Chairperson Exe MBA, Indian Institute of Management, Sambhalpur
  • Sep 29, 2023
  • ICRC
  • Human Resource Management,Operation...
  • 2898
  • Pdf : 13 page(s)

Abstract: This case study is about the leadership practices of a manager Raghav Singh who transformed his departmen...

Case Study

CAFÉ COFFEE DAY WITH MALVIKA HEGDE- A STRATEGIC CASE STUDY

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Oct 05, 2023
  • ICRC
  • Organisational Behavior & Organisat...
  • 2899
  • Pdf : 6 page(s)

Abstract: Women Leadership is the ability to anticipate, envision, maintain flexibility and empower others to creat...

Case Study

PORTFOLIO DIVERSIFICATION - NEW BUSINESS STRATEGY THE CASE OF 1ST BRANDED HOME STAY OFFERING FROM INDIAN HOTELS COMPANY LIMITED

Shreyas Srivatsan, Deputy General Manager, TBExG & Anshul Kumar Garg, Deputy General Manager, TBExG.
  • Oct 05, 2023
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 2900
  • Pdf : 24 page(s)

Abstract:  Covid – 19 has been an unprecedented black swan event in the last century witnessed by mankin...

Case Study

FROM AGILE TEAMS TO AGILE ORGANIZATION: HOW SLIMMING SOLUTIONS SCALED UP FLEXIBILITY FOR SUCCESS

Dr. Kasturi R Naik, Assistant Professor, Sparsh Global Business School, Dr. Srinivasan R Iyengar, Director, JBIMS & Dr. Ravi Kumar Jain, Founding Director & Member Secretary Professor of Finance & Strategy, Sparsh Global Business School.
  • Oct 05, 2023
  • ICRC
  • Project Management ...
  • 2901
  • Pdf : 10 page(s)

Abstract: The case study of Namita Nanal and Slimming Solutions explored the challenge of aligning a company's growth strategy with ...

Case Study

FROM STARTUP TO INDUSTRY LEADER: THE RISE OF PHONEPE IN INDIA'S DIGITAL PAYMENTS LANDSCAPE

Dr. Zakiya Abdul Samad, Assistant Professor, Edinburg Business School, Heriot-Watt University, Dubai & Dr. J. Gayathri, Associate Professor, Bharathidasan University, Tamil Nadu
  • Nov 01, 2023
  • ICRC
  • Marketing Management,Financial Mana...
  • 2908
  • Pdf : 16 page(s)

Abstract: This is a broad-based case study of PhonePe, an Indian fintech company a leading player in the Indian dig...

Case Study

A CASE STUDY ON THE ROLE OF AI/ML IN HEALTHCARE

Dr. Srilakshminarayana G, Associate Professor & Kavana K, SDM Institute for Management Development, Mysuru.
  • Nov 07, 2023
  • ICRC
  • Information Technology,Healthcare M...
  • 2909
  • Pdf : 12 page(s)

Abstract
XYZ Hospitals is a leading healthcare provider in India, known for its dedication to improving patien...

Case Study

VM BIO FARMS– INNOVATION IT’S IN NATURE

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Nov 07, 2023
  • ICRC
  • Marketing Management,Entrepreneursh...
  • 2910
  • Pdf : 7 page(s)

Abstract: VM Biofarms is an initiative that promotes sustainable farming practices in India. The initiative focuses...

Case Study

CHAT-GPT: PLAGIARIZING THE FUTURE

Mansi A. Madan, Assistant Professor & Tanshi Ghai Assistant professor, Jagan Institute of Management Studies
  • Dec 29, 2023
  • ICRC
  • Artificial Intelligence , CHAT GPT...
  • 2913
  • Pdf : 8 page(s)

Abstract: The case sets out to state the situation in a university where a professor i...

Minicase

‘IS MY ATTITUDE GETTING ON MY WAY?’ A YOUNG ACADEMICIAN’S DILEMMA

Dr. Darshna V. Banker, Ph. D, OB & HR, Department of Management Studies, IIT Delhi.
  • Mar 28, 2024
  • ICRC
  • Human Resource Management...
  • 2923
  • Pdf : 3 page(s)

Abstract: Mithali (female) is a 38-year-old academician who lives in a nuclear family,...

Case Study

WAKAO FOODS: MARKETING VEGAN FOOD

Dr. Ch Siddharth Nanda, Prof Prashant Chougule, Asst. Professor, School of Business, Woxsen University, Hyderabad, It was reviewed and improved by Dr Anuja Pandey, Professor Marketing Head India Case Research Centre- ICRC, All India Management Association
  • Sep 30, 2024
  • ICRC
  • Marketing Management,Consumer Behav...
  • 2924
  • Pdf : 9 page(s)

Abstract : Wakao Foods, founded by Sairaj Dhond, is a pioneering Indian company that uses jackfruit to produce sust...

Minicase

NAVIGATING CULTURAL COMMERCE AND FINANCIAL CHALLENGES: THE HERITAGE TREASURES EMPORIUM ODYSSEY

Dr. Niraj Satnalika, Associate Professor (Adjunct), Sri Balaji University, Pune
  • Apr 19, 2024
  • ICRC
  • Financial Management...
  • 2946
  • Pdf : 7 page(s)

Abstract:   The Heritage Treasures Emporium case delves into Priya Gupta and Raj's entrepreneurial journe...

Minicase

Wheels of Change

Dr Shashank Shah, Tata Group, The article is published in Indian Management Journal , Issue 05, Volume 60, May 2021
  • May 31, 2024
  • ICRC
  • Customer Relationship Management...
  • 2962
  • Pdf : 7 page(s)

This case study delves into the sustainable practices and innovations undertaken by TVS Motor Company, ...

Case Study

A LEADERSHIP CRISIS IN HIGHER EDUCATION

Prof. Dr Anupam Narula, Professor, Amity University Uttar Pradesh, Noida & Prof. Dr Shweta Mittal, Faculty, Indian Institute of Public Administration, New Delhi
  • Oct 11, 2024
  • ICRC
  • Human Resource Management,Business ...
  • 2982
  • Pdf : 7 page(s)

Abstract: In March 2018, Kalidas Chattopadhyay, the director of a premier business school, applied to the All-India...

Case Study

DHAWAL PRAKASH – THE RAYMOND BOY

Paras Khushalani, EFPM Student, Indian School of Business, Hyderabad
  • Oct 25, 2024
  • ICRC
  • Consumer Behavior...
  • 2988
  • Pdf : 7 page(s)

Abstract Dhawal Prakash has grown his business manifold in past 14 years, since taking over a single The Raymond St...

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