Case Catalogue
Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
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Aug 29, 2018
ICRC
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
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Aug 29, 2018ICRCMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Narendra Modi's Leadership and India's Demonetisation
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Oct 16, 2018ICRCOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Management Education Is All Set To Change With Artificial Intelligence And Big Data
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Aug 29, 2018ICRCManagerial Economics,Information Te...1018 Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF
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Dec 10, 2018ICRCMarketing Management,Operations Man...1176
Abstract
This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...
The Summer Craft: Dilemma in Scaling Up Business
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Jan 18, 2019ICRCOrganisational Behavior & Organisat...1212 Pdf : 4 pages page(s)
Abstract
It was 1st October 2017.Stirr...
India's Demonetisation Juggernaut: Towards Lasting Change?
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Jan 17, 2019ICRCFinancial Management,Corporate Soci...1216 Pdf : 21 page(s)
Abstract
The case discusses the demonetisation drive that was set in motion by...
To Make or Not-to-Make India’s Dilemma on Solar Manufacturing
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Nov 08, 2019ICRCStrategic Management...1426 Doc : 18 page(s)
Abstract: This case study explores the impact of globa...
BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM
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Nov 27, 2019ICRCOrganisational Behavior & Organisat...1430 Pdf : 23 page(s)
Abstract: One important, relatively recent development in the Indian corporate scenari...
RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK
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Feb 21, 2020ICRCStrategic Management,Financial Mana...1438
Abstract: The case is associated with performance of P...
COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE
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Jul 15, 2020ICRCStrategic Management,Operations Man...1449 Pdf : 7 page(s)
Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...
TCI SAFE SAFAR
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Jul 20, 2020ICRCOrganisational Behavior & Organisat...1454 Pdf : 9 page(s)
Learning Objectives:
- To discuss the challenges of road accidents in India. And critic...
THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT
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Sep 28, 2020ICRCOrganisational Behavior & Organisat...1457 Pdf : 9 page(s)
Abstract: &nbs...
GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?
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Sep 28, 2020ICRCFinancial Management,Accounting / B...1459 Pdf : 13 page(s)
Abstract: &n...
INNOVATION THROUGH LEARNING & DEVELOPMENT (L&D)
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Jul 20, 2020ICRCEntrepreneurship & Startups / Innov...1461
Abstract:
Situation:
Hero Mo...
AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED
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Feb 05, 2021ICRCFinancial Management,Accounting / B...1466 Pdf : 22 page(s)
Abstract:
The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...
DIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM
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Jul 25, 2020ICRCMarketing Management,E-Commerce,Dig...1474
Abstract: Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack ...
Digital Dispensary in Jharkhand : An Apollo Hospital Initiative
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Jul 21, 2020ICRCCorporate Social Responsibility,Dig...1475
Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...
“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”
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Jul 21, 2020ICRCHuman Resource Management,Sales and...1476
Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...
REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR
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Sep 15, 2020ICRCMarketing Management,Consumer Behav...1489 Pdf : 13 page(s)
Abstract : On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...
HERO GOES NATIONAL
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Nov 23, 2020ICRCMarketing Management,Operations Man...1538 Pdf : 15 page(s)
Abstract
The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...
INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION
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Apr 23, 2021ICRCAdvertising and Intergrated Marketi...1611
Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...
Samrudh Solutions: Choice of service offering for business sustainability
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Jun 25, 2021ICRCOrganisational Behavior & Organisat...1612 Pdf : 8 page(s)
Abstract: The case is about a digital marketing company driven by two first-generation entrepren...
THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES
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Aug 04, 2021ICRCFinancial Management...1617 Pdf : 11 page(s)
Abstract:
This case study examines the financial ...
THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE
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Aug 04, 2021ICRCSupply Chain Management...1618 Pdf : 8 page(s)
Learning objectives:
1. Illustrate the typical organizational responsibilities of a sole proprietorship and...
SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR
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Aug 04, 2021ICRCMarketing Management...1619 Pdf : 7 page(s)
Abstract
The case sustaining the market share against branded firms in an unorganized sector deals with an ...
IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS
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Aug 25, 2021ICRCFinancial Management...1628 Pdf : 23 page(s)
Learning objectives
- There are two aspects that the authors would like to highlight, before focusing ...
STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI
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Sep 22, 2021ICRCStrategic Management,Financial Mana...1655 Pdf : 23 page(s)
Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...
THE ILBS BUSINESS MODEL: A TRENDSETTER IN THE INDIAN HEALTH INDUSTRY?
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Oct 28, 2021ICRCStrategic Management,Operations Man...1666 Pdf : 11 page(s)
Abstract:
The Government of National Capital Territory of Delhi (GNCTD) decided to set up an autonomous sup...
YUVA MITRA AND KMASPL: SOCIO-COMMERCIAL MODEL OF SUSTAINABLE DEVELOPMENT
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Nov 02, 2021ICRCCorporate Social Responsibility,Bus...1667 Pdf : 24 page(s)
Abstract:
This case discusses the evolution of Yu...
CREATING VALUE FOR STAKEHOLDERS – NEPRA
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Dec 29, 2021ICRCEntrepreneurship & Startups / Innov...1678 Pdf : 11 page(s)
Abstract:
Contextually placed, when the world realizes the importance of sustainable development, this cas...
IMPLEMENTING LEAN SUPPLY CHAIN IN THE FOOTWEAR INDUSTRY
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Jan 14, 2022ICRCStrategic Management,Operations Man...1679
Abstract : The supply chain director of VKC Footwear Pvt. Ltd., Mr. Manoj ...
DIGITAL TRANSFORMATION : A NEED TO SUSTAIN IN ENERGY BUSINESS
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Jan 28, 2022ICRCOperations Management,E-Commerce,Di...1680 Pdf : 8 page(s)
Abstract: We are basically concerned with the efficient execution of work...
YES BANK SAGA: THE COST OF SAYING 'YES'
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Jan 29, 2022ICRCStrategic Management,Financial Mana...1681 Pdf : 17 page(s)
Abstract: Recent developments in the Indian banking industry raised severa...
SHOULD I MIND THIS EMPLOYEE ATTRITION?
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Jan 29, 2022ICRCOrganisational Behavior & Organisat...1682 Pdf : 11 page(s)
Abstract: Mr. Aadhan, VP-HR of Mu Aerospace Ltd., is facing a dilemma of w...
THE POWERHOUSE BEHIND “POWER TREE”
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Jan 29, 2022ICRCMarketing Research,Entrepreneurship...1683 Pdf : 10 page(s)
Abstract : The case describes the journey of Mr Shani Pandya, a Chem...
ISPRL: MANAGING INDIA’S SOVEREIGN CRUDE OIL PRICE RISK
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Jun 09, 2022ICRCOperations Management,Financial Man...1764 Pdf : 18 page(s)
Abstract : Countries with limited domestic crude oil production capacity depend heavily on import. Increase in crude oil price drags...
REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY
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Jun 09, 2022ICRCMarketing Management,Other...1765 Pdf : 9 page(s)
Abstract: In real estate development, as in other consumer markets, some of...
iDRISHTI: A MARKET- DRIVING SOCIAL ENTERPRISE
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Jun 17, 2022ICRCEntrepreneurship & Startups / Innov...1767 Pdf : 13 page(s)
Abstract: Social enterprises, in their efforts to address complex social pr...
SIGNS OF FINANCIAL DISTRESS AT JET AIRWAYS: THE WAY FORWARD
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Jun 17, 2022ICRCFinancial Management...1768 Pdf : 25 page(s)
Synopsis: The case was about an oldest and the pioneer private airline in India that had eaten into th...
WayCool’s Phygital Business Model: Can It Solve the Perennial Problems in India’s Agricultural Supply Chain
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Jun 29, 2022ICRCSupply Chain Management,Entrepreneu...1769 Pdf : 15 page(s)
Abstract: The case study describes the approach taken by WayCool, an agritech startup based in Chennai, to solve so...
MARKETING OF INCREDIBLE CHAMPIONS: A CASE OF BOOK PUBLISHING
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Jun 30, 2022ICRCMarketing Management,Digital Market...1771 Pdf : 12 page(s)
Abstract: This case broadly covers the real-life issues involving the marketing of books and authors in the self-pu...
Leading Infinity Foundation
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Nov 15, 2022ICRCStrategic Management...1783 Pdf : 11 page(s)
Abstract: Public Policy think-tanks in India have only recently begun to explore the idea of bringing emic perspect...
Operational Resilience: The Case Study of a Global Bank
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Nov 15, 2022ICRCAccounting / Banking & Financial Se...1784 Pdf : 12 page(s)
Abstract: Operational resilience is the ability of the organization ...
FUSION OF SURFACE MINERS IN COAL MINING FOR SURVIVAL AND GROWTH
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Nov 16, 2022ICRCSupply Chain Management...1785 Pdf : 5 page(s)
Abstract : It’s been five years since the youngest subsidiary of Coal India Limited was formed in Odisha and ...
INTER PERSONAL CONFLICT HINDRANCE TO ORGANIZATIONAL DEVELOPMENT
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Nov 23, 2022ICRCHuman Resource Management...1790 Pdf : 3 page(s)
Abstract : Hills school was a well known school chain in Pune that educated pupils from middle class households over the past two de...
DIRECTOR’S CONFLICT OF INTEREST RISE AND FALL OF KARVY STOCK BROKING
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Nov 23, 2022ICRCFinancial Management...1791 Pdf : 18 page(s)
Abstract : The case of Karvy Stock Broking Ltd highlights the importance of agency costs. It explores how the direc...
REIMAGINING THE FUTURE WHILE PERSEVERING TODAY SPIN OFF OF EDGE ENERGY AND MANUFACTURING INDIA SUBSIDIARY LTD
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Nov 28, 2022ICRCOrganisational Behavior & Organisat...1798 Pdf : 6 page(s)
Abstract : The case talks about the sudden spin-off of the British conglomerate Edge Manufacturing and Energy, resu...
BUSINESS AND ENVIRONMENT INTERFACE - A CASE STUDY ON ERODE TEXTILE MALL PVT LTD (TEXVALLEY -INTEGRATED TEXTILE MALL) INCOMPATIBLE VIEWS OF STAKEHOLDERS AND ENVIRONMENT ANALYSIS
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Dec 30, 2022ICRCOther...1799 Pdf : 11 page(s)
Abstract The case of business & environment in Erode Textile Mall discu...
BUDBITE AND THE BRANDING DILEMMA
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Dec 15, 2022ICRCMarketing Management,Consumer Behav...1843 Pdf : 8 page(s)
Abstract: The case study aims to broaden the understanding of the students on the decision of branding. The case lo...
UNVEILING A NEW BUSINESS MODEL OF CIRCULAR ECONOMY: NIKE A CASE STUDY
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Dec 21, 2022ICRCFinancial Management...1856 Pdf : 14 page(s)
Abstract
Transforming from linear to circular economy is the need of the hour....
E PORTAL SALES IN INDIAN STEEL INDUSTRY: A CASE OF CONTRASTING OUTCOME IN SIMILAR JOURNEY
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Sep 01, 2023ICRCMarketing Management...2884 Pdf : 7 page(s)
Abstract: The steel industry is looking to absorb 4.0 level in digitalization one by one, but all journeys even whe...
THE FALL OF THE TITAN- INSOLVENCY CASE OF JAYPEE INFRATECH LIMITED
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Sep 01, 2023ICRCStrategic Management...2889 Pdf : 13 page(s)
Abstract: Retail homebuyers usually end up making erroneous buying decisions due to a lack of financial awareness. ...
STORY OF RURAL ENTREPRENEUR MRS. LAXMI SURESH BIRAJDAR COURAGE TO ACCEPT AND DEDICATION TO IMPROVE ARE KEYS TO SUCCESS.
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Sep 04, 2023ICRCMarketing Management,Brand Manageme...2891
Abstract: This is the case of Mrs. Laxmi Suresh Birajdar, women entrepreneur from the small village of Solapur, Mah...
SKILLING THE UNSKILLED AT THE BOTTOM OF PYRAMID, THROUGH TECHNOLOGY: THE “EK-INCH” STORY
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Sep 13, 2023ICRCEntrepreneurship & Startups / Innov...2892 Pdf : 16 page(s)
Abstract: Considering high penetration of the Internet & smartphones at the bottom of pyramid...
SHOULD SINGHVIS KILL THE CASH COW?
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Sep 13, 2023ICRCStrategic Management...2893 Pdf : 6 page(s)
Abstract: In 2012 Mr. Sukhraj Singhvi had to decide what he should do with the liquid storage business.
Sit...
NFT: AN ALTERNATIVE INVESTMENT CLASS
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Sep 18, 2023ICRCFinancial Management...2897 Pdf : 7 page(s)
Abstract: With the introduction of a new, highly sought-after form: the non-fungible token, technology has been at ...
SHAPING PROTON: A MANAGER’S PARADOX
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Sep 29, 2023ICRCHuman Resource Management,Operation...2898 Pdf : 13 page(s)
Abstract: This case study is about the leadership practices of a manager Raghav Singh who transformed his departmen...
CAFÉ COFFEE DAY WITH MALVIKA HEGDE- A STRATEGIC CASE STUDY
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Oct 05, 2023ICRCOrganisational Behavior & Organisat...2899 Pdf : 6 page(s)
Abstract: Women Leadership is the ability to anticipate, envision, maintain flexibility and empower others to creat...
PORTFOLIO DIVERSIFICATION - NEW BUSINESS STRATEGY THE CASE OF 1ST BRANDED HOME STAY OFFERING FROM INDIAN HOTELS COMPANY LIMITED
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Oct 05, 2023ICRCEntrepreneurship & Startups / Innov...2900 Pdf : 24 page(s)
Abstract: Covid – 19 has been an unprecedented black swan event in the last century witnessed by mankin...
FROM AGILE TEAMS TO AGILE ORGANIZATION: HOW SLIMMING SOLUTIONS SCALED UP FLEXIBILITY FOR SUCCESS
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Oct 05, 2023ICRCProject Management ...2901 Pdf : 10 page(s)
Abstract: The case study of Namita Nanal and Slimming Solutions explored the challenge of aligning a company's growth strategy with ...
FROM STARTUP TO INDUSTRY LEADER: THE RISE OF PHONEPE IN INDIA'S DIGITAL PAYMENTS LANDSCAPE
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Nov 01, 2023ICRCMarketing Management,Financial Mana...2908 Pdf : 16 page(s)
Abstract: This is a broad-based case study of PhonePe, an Indian fintech company a leading player in the Indian dig...
A CASE STUDY ON THE ROLE OF AI/ML IN HEALTHCARE
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Nov 07, 2023ICRCInformation Technology,Healthcare M...2909 Pdf : 12 page(s)
Abstract
XYZ Hospitals is a leading healthcare provider in India, known for its dedication to improving patien...
VM BIO FARMS– INNOVATION IT’S IN NATURE
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Nov 07, 2023ICRCMarketing Management,Entrepreneursh...2910 Pdf : 7 page(s)
Abstract: VM Biofarms is an initiative that promotes sustainable farming practices in India. The initiative focuses...
CHAT-GPT: PLAGIARIZING THE FUTURE
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Dec 29, 2023ICRCArtificial Intelligence , CHAT GPT...2913 Pdf : 8 page(s)
Abstract: The case sets out to state the situation in a university where a professor i...
‘IS MY ATTITUDE GETTING ON MY WAY?’ A YOUNG ACADEMICIAN’S DILEMMA
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Mar 28, 2024ICRCHuman Resource Management...2923 Pdf : 3 page(s)
Abstract: Mithali (female) is a 38-year-old academician who lives in a nuclear family,...
WAKAO FOODS: MARKETING VEGAN FOOD
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Sep 30, 2024ICRCMarketing Management,Consumer Behav...2924 Pdf : 9 page(s)
Abstract : Wakao Foods, founded by Sairaj Dhond, is a pioneering Indian company that uses jackfruit to produce sust...
NAVIGATING CULTURAL COMMERCE AND FINANCIAL CHALLENGES: THE HERITAGE TREASURES EMPORIUM ODYSSEY
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Apr 19, 2024ICRCFinancial Management...2946 Pdf : 7 page(s)
Abstract: The Heritage Treasures Emporium case delves into Priya Gupta and Raj's entrepreneurial journe...
Wheels of Change
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May 31, 2024ICRCCustomer Relationship Management...2962 Pdf : 7 page(s)
This case study delves into the sustainable practices and innovations undertaken by TVS Motor Company, ...
A LEADERSHIP CRISIS IN HIGHER EDUCATION
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Oct 11, 2024ICRCHuman Resource Management,Business ...2982 Pdf : 7 page(s)
Abstract: In March 2018, Kalidas Chattopadhyay, the director of a premier business school, applied to the All-India...
DHAWAL PRAKASH – THE RAYMOND BOY
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Oct 25, 2024ICRCConsumer Behavior...2988 Pdf : 7 page(s)
Abstract Dhawal Prakash has grown his business manifold in past 14 years, since taking over a single The Raymond St...
OPTIMIZATION OF LOGISTICS AND SUPPLY CHAIN: A CASE STUDY OF OUTLOOK INDIA PUBLISHING
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Dec 18, 2024ICRCOperations Management,Supply Chain ...2994 Pdf : 10 page(s)
Abstract: This research delves into the transformative journey of Outlook India Publishing Pvt. Ltd within the comp...
PLEAVERSE: PLANNING FOR PROSPECTIVE POSITIONS
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Dec 18, 2024ICRCHuman Resource Management...2996 Pdf : 12 page(s)
Abstract: Pleaverse is a start-up based out of Jaipur, India, that seeks to plug gaps in the Indian education syste...
NAVIGATING TURBULENT TIMES THROUGH CRM INITIATIVES: A CASE OF 3S TRAVEL NETWORK
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Dec 18, 2024ICRCStrategic Management,Consumer Behav...2997 Pdf : 14 page(s)
Abstract: The Indian travel industry was a booming industry prior to COVID pandemic. However, the growth of travel ...
RODBEZ: REVOLUTION IS ON THE WAY
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Dec 18, 2024ICRCEntrepreneurship & Startups / Innov...2998 Pdf : 15 page(s)
Abstract: The case study explores the story of Dilkhush Kumar, Founder of Rodbez, a mobility solution in Bihar that...
AMAZON’S SUCCESS MODELS AND FACTORS - A CASE STUDY
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Dec 18, 2024ICRCMarketing Management,Strategic Mana...2999 Pdf : 17 page(s)
Abstract: Amazon is a multinational American company. It was founded by Jeff Bezos in 1994 with a visio...
NATHABIT: TRAVAILS OF AN INDIAN WOMAN ENTREPRENEUR IN THE WELLNESS ARENA
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Dec 19, 2024ICRCMarketing Management,Strategic Mana...3000 Pdf : 9 page(s)
Abstract:This case study offers valuable insights into the dynamics of entrepreneurshi...
A CASE ON "NAVIGATING THE LABYRINTH OF SUCCESSION: LIBERTY GROUP'S FAMILY SAGA"
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Dec 19, 2024ICRCHuman Resource Management...3001 Pdf : 10 page(s)
Abstract: Liberty Shoes, established in 1954, is a prominent Indian footwear brand known for its comfort and quality. Founded by DP ...
HINDUSTAN UNILEVER-MAKING THE CORE MATTER
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Dec 19, 2024ICRCStrategic Management...3002
Abstract: On 17th February 2023, HUL (Hindustan Unilever) announced the sa...
TURBULENCE NAVIGATION: TATA STEEL'S DIVERSE BOARD REVIVES BHUSHAN STEEL
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Dec 21, 2024ICRCStrategic Management,Accounting / B...3004 Pdf : 15 page(s)
Abstract: This case study delves into Tata Steel's remarkable journey in reviving Bhushan Steel Limited (BSL) from bankr...