Case Catalogue
BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT
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Nov 01, 2012
IIM-B
Marketing Management,Consumer Behav...
1178
Abstract
With several brands in the premium shirt...
3M INDIA: IN INDIA FOR INDIA
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Nov 01, 2012IIM-BOrganisational Behavior & Organisat...1179
Abstract
The case describes the evolution of 3M as an innovative organization ...
Kingfisher Airlines: Managing Multiple Stakeholders
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Mar 01, 2012IIM-BStrategic Management...1180
Abstract
The case is based on the crisis faced by Kingfisher Airlines during N...
Bosch in India
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Feb 01, 2013IIM-BMarketing Management...1181
Abstract
The case describes the brand migration from MICO to Bosch in India. T...
EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY
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Feb 13, 2013IIM-BMarketing Management,Consumer Behav...1182
Abstract
India has traditionally been a tea drinking nation. The association o...
PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE
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Mar 07, 2012IIM-BOther...1183
Abstract
The Indian Premier League (IPL), a prof...
ITC LIMITED: INDIA FIRST
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Aug 09, 2012IIM-BOther...1184
Abstract
The case traces the evolution of ITC Lim...
EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET
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Aug 12, 2012IIM-BMarketing Management...1185
Abstract
India has been an emerging market that is witnessing radical changes ...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)
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Mar 06, 2012IIM-BMarketing Research...1186
Abstract
In India, air travel in the early twentieth century is mostly between...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)
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Mar 01, 2012IIM-BMarketing Research...1187
Abstract
In India, air travel in the early twentieth century is mostly between major cities and has histori...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)
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Mar 05, 2012IIM-BMarketing Research...1188
Abstract
In India, air travel in the early twenti...
CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION
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Nov 01, 2012IIM-BEntrepreneurship & Startups / Innov...1189
Abstract
This case on CavinKare’s founding describes the entrepreneurial...
CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY
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Nov 01, 2012IIM-BStrategic Management...1190
Abstract
This case on CavinKare describes the incredible vision the organization set itself. This case is s...
LabourNet: Empowering Informal Sector Labourers
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Mar 01, 2012IIM-BEntrepreneurship & Startups / Innov...1191
Abstract
This case chronicles the evolution and challenges faced by LabourNet,...
ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT
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Aug 01, 2012IIM-BOther...1192
Abstract
Partnerships between companies and non-profit causes are viewed as a ...
THE PARK HOTELS: DESIGNING EXPERIENCE
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Aug 01, 2012IIM-BStrategic Management...1193
Abstract
The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...
RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?
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Aug 01, 2012IIM-BMarketing Management...1194
Abstract
The market for security solutions is highly fragmented with no domina...
Saffola Cooking Oil – The Repositioning Journey
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Mar 01, 2012IIM-BMarketing Management...1195
Abstract
This case critically analyzes the positioning journey traversed by Sa...
THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT
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Nov 01, 2012IIM-BFinancial Management...1196
Abstract
This case exposes students to financial decision-making in government enterprises and the concepts...
VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context
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Feb 01, 2013IIM-BMarketing Management,Entrepreneursh...1197
Abstract
The business world-over, and especially in emerging markets, is undergoing a radical transformatio...
WOOQER: MAKING BUSINESS SOCIAL (A)
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Feb 01, 2013IIM-BInformation Technology...1198
Abstract
Information technologies enable key divisions of an organization such...
WOOQER: MAKING BUSINESS SOCIAL (B)
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Feb 01, 2013IIM-BInformation Technology...1199
Abstract
Information technologies enable key divisions of an organization such...
COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING
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Nov 01, 2012IIM-BMarketing Management...1200
Abstract
The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...
A Game of Two Halves: In-play Betting in Football
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Feb 01, 2013IIM-BOther...1201
Abstract
According to the Fédération Internationale de Football Association (FIFA), while the...
Resource Planning at Akshaya Patra, Vasanthapura
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Jul 02, 2014IIM-BOperations Management...1217 Pdf : 27 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...
BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION
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Jul 02, 2014IIM-BStrategic Management...1218 Pdf : 10 page(s)
Abstract
The case describes a situation faced by the Starter Motor and Generat...
AMABLE –MARKETING INNOVATION IN EDUCATION
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Jul 02, 2015IIM-BMarketing Management...1219 Pdf : 16 page(s)
Abstract
Amable, a Bangalore-based children’s education orga...
AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY
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Jul 02, 2015IIM-BOperations Management...1220 Pdf : 15 page(s)
Abstract
This case traces the growth of Amagi and...
Managing Linen at Apollo Hospitals
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Jan 02, 2015IIM-BOperations Management...1221 Pdf : 6 page(s)
Abstract
The case describes the use of linen at the Apollo hospitals. Ap...
BharatMatrimony.com
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Oct 06, 2015IIM-BStrategic Management...1222 Pdf : 7 page(s)
Abstract
The case on BharatMatrimony.com elucidates the business model o...
Bühler India – Assessing Growth Opportunities
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Jan 04, 2016IIM-BMarketing Management...1223 Pdf : 18 page(s)
Abstract
The case focuses on the dilemma faced by...
The Radio Cab Industry in India (August 2014)
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May 01, 2015IIM-BOperations Management...1224 Pdf : 15 page(s)
Abstract
The ‘‘Taxi For Sure: Technological...
Taxi For Sure: Technical Innovation in The Radio Cab Industry
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May 08, 2015IIM-BOperations Management...1225 Pdf : 11 page(s)
Abstract
The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...
Volkswagen India: Das Auto Digitally
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May 11, 2015IIM-BMarketing Management...1226 Pdf : 30 page(s)
Abstract
In 2011, Volkswagen (VW) India made digi...
EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?
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Jan 08, 2016IIM-BHuman Resource Management...1227 Pdf : 12 page(s)
Abstract
The Employee Provident Fund Schem...
HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege
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Jan 04, 2016IIM-BOther...1228 Pdf : 12 page(s)
Abstract
ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...
IndiaMART
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May 04, 2015IIM-BStrategic Management...1229 Pdf : 33 page(s)
Abstract
The case on IndiaMART enumerates important decisions that are made in...
JUST DIAL LIMITED
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Oct 01, 2015IIM-BStrategic Management...1230 Pdf : 5 page(s)
Abstract
The caselet on Just Dial elucidates the business model of a matching ...
Larsen and Toubro: Spare Parts Forecasting
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Jan 01, 2015IIM-BOperations Management...1231 Pdf : 11 page(s)
Abstract
Larsen and Toubro (L&T) was India’s largest tec...
The Growth Dilemma at Grameen Koota
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Sep 04, 2014IIM-BMarketing Management...1232 Pdf : 12 page(s)
Abstract
Grameen Koota had escaped any direct impact of the crisis faced by th...
TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY
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Jan 02, 2015IIM-BMarketing Management...1233 Pdf : 10 page(s)
Abstract
Onion prices have been particularly volatile in India, reaching...
SENSORY BRANDING: OREO IN THE INDIAN CONTEXT
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Jul 03, 2015IIM-BMarketing Management,Consumer Behav...1234 Pdf : 10 page(s)
Abstract
Indian marketing scenario (an emerging economy) has been experi...
Practo
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Oct 02, 2015IIM-BStrategic Management...1235 Pdf : 4 page(s)
Abstract
The caselet on Practo elucidates the bus...
SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?
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Oct 02, 2015IIM-BOther...1236 Pdf : 16 page(s)
Abstract
This case examines the delisting choice of Saint Gobain Sekurit...
TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS
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Jan 02, 2015IIM-BHuman Resource Management...1237 Pdf : 21 page(s)
Abstract
HCL Technologies Ltd., India’s fastest growing IT service...
Sustaining the Akshaya Patra Foundation (A)
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May 02, 2015IIM-BOperations Management...1238 Pdf : 15 page(s), Doc : 15 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...
Sustaining the Akshaya Patra Foundation (B)
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May 01, 2015IIM-BOperations Management...1239 Pdf : 6 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...
Era of Quality at the Akshaya Patra Foundation
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Jan 01, 2015IIM-BOperations Management...1240
Abstract
The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...
Tarnea Technology Solutions
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Jul 01, 2015IIM-BStrategic Management...1241 Pdf : 16 page(s)
Abstract
The case on Tarnea Technology Solution i...
Telma: Building and Defending a Market Leader
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Jul 01, 2015IIM-BMarketing Management...1242 Pdf : 17 page(s)
Abstract
This case traces the inception to ...
MARKETING HEAD’S CONUNDRUM
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Oct 15, 2015IIM-BMarketing Management...1243 Pdf : 9 page(s)
Abstract
We Sell Everything in Softwa...
GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES
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Oct 23, 2015IIM-BOperations Management...1244 Pdf : 25 page(s)
Abstract
The case deals with the value chain of g...
CULTURAL SYMBOLISM AND AN ENTREPRENEURIAL BRAND – THE INDIAN CONTEXT
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Jan 23, 2015IIM-BMarketing Management...1245 Pdf : 11 page(s)
Abstract
The case is about Inscape, a Bangalore-based Indian entrepreneu...
Science of Social Influence – HP Brandclout
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May 15, 2015IIM-BOther...1246 Pdf : 14 page(s)
Abstract
Hewlett–Packard (HP) has been a 75-year-old technology leader ...
Customer Analytics at Flipkart.Com
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Jan 20, 2016IIM-BMarketing Management...1247 Pdf : 15 page(s)
Abstract
Flipkart, the poster child of Indian e-commerce, was ...
Package Pricing at Mission Hospital
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Jul 31, 2015IIM-BOther...1248 Pdf : 9 page(s)
Abstract
Mission Hospital started its operations on April 02, 2008 with the ai...
MAHINDRA AEROSPACE: LOOKING AHEAD
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Sep 26, 2014IIM-BStrategic Management...1249 Pdf : 10 page(s)
Abstract
Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO...
Maxim in India A
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Jan 22, 2016IIM-BMarketing Management...1250 Pdf : 24 page(s)
Abstract
Maxim, headquartered at San Jose in California, was founded in 1983 b...
Maxim in India A
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Jan 22, 2016IIM-BMarketing Management...1251 Pdf : 24 page(s)
Abstract
Maxim, headquartered at San Jose in California, was founded in 1983 b...
SSISM – SOCIAL ENTREPRENEURSHIP OR CHAOS?
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Sep 23, 2016IIM-BOrganisational Behavior & Organisat...1252 Pdf : 14 page(s)
Abstract
SSISM is the case of a missionary organization, founded by an upward...
AN ‘INSPIRE’-D JOURNEY TO RECOVER TSUNAMI-HIT LAND
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Mar 30, 2018IIM-BOther...1253 Pdf : 16 page(s)
Abstract
The case narrates the journey of an environmentalist, M Revathi, who ...
THE WATER WARS: COLAS AND SUSTAINABILITY IN THE TWENTY-FIRST CENTURY
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Mar 30, 2018IIM-BCorporate Social Responsibility...1254 Pdf : 19 page(s)
Abstract
This case elucidates the need for water for businesses, with a ...
COLLABORATIVE COMMERCE FOR EMPOWERING MARGINALISED COMMUNITIES: THE AUTO-RICKSHAW COMMUNITY EMPOWERMENT (ACE) ECOSYSTEM AND T4U
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Mar 30, 2018IIM-BStrategic Management,Corporate Soci...1255 Pdf : 21 page(s)
Abstract
The case as the title reveals is about a collaborative program called...
ACE DESIGNERS – COMPETING THROUGH PROCESS IMPROVEMENT
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Mar 30, 2018IIM-BOperations Management...1256 Pdf : 15 page(s)
Abstract
This case p...
ARTHAKRANTI: NEED FOR STRATEGY
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Sep 28, 2018IIM-BStrategic Management...1257 Pdf : 25 page(s)
Abstract
This case describes the situation faced by a Trust named ArthaK...
ARAVIND EYE CARE’S VISION CENTRES – REACHING OUT TO THE RURAL POOR
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Sep 22, 2016IIM-BMarketing Management...1258 Pdf : 17 page(s)
Abstract
Aravind Eye Care Systems (Aravind) had started setting up visio...
ATHER ENERGY: RIDING THE ELECTRIC VEHICLE TIDE
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Sep 27, 2018IIM-BOperations Management...1259 Pdf : 23 page(s)
Abstract
This case introduces the readers to informatio...
POSITIONING AND BEHAVIORAL DIMENSIONS: IMPLICATIONS FOR BIG BAZAAR
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Jun 23, 2017IIM-BMarketing Management,Customer Relat...1260 Pdf : 12 page(s)
Abstract
Vineet Saraiwala, Assistant Manage...
Belstar India Finance
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Jan 03, 2018IIM-BOrganisational Behavior & Organisat...1261 Pdf : 17 page(s)
Abstract
Kalpana Sankar, was working with community-based initiatives, using a...
MARKETING TRANSFORMATION USING SOCIAL NETWORK ON DIGITAL MEDIA: HOW BJP USED WHATSAPP TO CREATE A SUCCESSFUL WOM CAMPAIGN
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Mar 30, 2017IIM-BMarketing Management...1262 Pdf : 23 page(s)
Abstract
Managed word-of-mouth and viral marketing have emerged as one of the biggest trends of the decade....
EdGE Networks: Making HR Intelligent
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Dec 30, 2016IIM-BHuman Resource Management,Business ...1263 Pdf : 21 page(s)
Abstract
Innovations in big data and machine lear...
GoCoop Social Marketplace
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Jun 22, 2017IIM-BEntrepreneurship & Startups / Innov...1264 Pdf : 23 page(s)
Abstract
GoCoop is a four-year old start-up that is creating an internat...
Analytics Empowering Agriculture – Jayalaxmi Agro Tech
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Dec 28, 2018IIM-BMarketing Management...1265 Pdf : 11 page(s)
Abstract
Jayalaxmi Agrotech (JAT) is a company based out of a smal...
COMBATING THE YOGA GURU: DABUR’S DILEMMA
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Sep 29, 2017IIM-BStrategic Management...1266 Pdf : 25 page(s)
Abstract
The case intends to introduce the reader...
Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain
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Jun 23, 2017IIM-BOperations Management...1267 Pdf : 10 page(s)
Abstract
Dynamic Technologies (DT) is a India-based aerospace manufacturing co...
DDB MUDRA GROUP: TRANSFORMATIVE GROWTH
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Jun 10, 2016IIM-BStrategic Management,Advertising an...1268 Pdf : 25 page(s)
Abstract
The case traces the evolution of the adv...
DDB MUDRA GROUP: TRANSFORMATIVE GROWTH
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Jun 10, 2016IIM-BStrategic Management,Advertising an...1269 Pdf : 25 page(s)
Abstract
The case traces the evolution of the adv...
Ranbaxy Laboratories Limited: Changing Aspirations
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Dec 30, 2016IIM-BStrategic Management,Other...1270 Pdf : 25 page(s)
Abstract
This case captures the roller-coaster ride of India’s fir...
GRAMEEN KOOTA: THE TURNAROUND FOR FINANCIAL INCLUSION
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Jun 29, 2018IIM-BStrategic Management,Other...1271 Pdf : 17 page(s)
Abstract
Grameen Koota (GK) is a micro finance institution (MFI) that of...
FULLERTON: RISK ANALYTICS AND BUSINESS STRATEGY
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Sep 30, 2016IIM-BFinancial Management...1272 Pdf : 21 page(s)
Abstract
In the aftermath of the financial crisis...
FERRERO GROUP: SECURING SUPPLY FOR HAZELNUTS
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May 27, 2016IIM-BOperations Management...1273 Pdf : 15 page(s)
Abstract
Ferrero Group is a confectionery manufac...
BEHAVIORAL DRIVERS OF BRAND EQUITY – HEAD & SHOULDERS IN INDIA
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Sep 29, 2017IIM-BMarketing Management...1274 Pdf : 15 page(s)
Abstract
“What are the nuances that link br...
JOSEPHS®: THE SERVICE MANUFACTORY
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May 28, 2016IIM-BStrategic Management...1275
Abstract
The case on JOSEPHS® inte...
MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE
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Mar 31, 2017IIM-BMarketing Management...1278 Pdf : 16 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
VMW is a leader in softwar...
SURGICAL CARE FOR LOW-INCOME, RURAL POPULATIONS: AN ALTERNATIVE DELIVERY MODEL FROM JAN SWASTHYA SAHYOG, INDIA
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Sep 30, 2016IIM-BOperations Management,Healthcare Ma...1279 Pdf : 48 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
...
LP LABORATORIES LTD: FINANCING WORKING CAPITAL
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Sep 30, 2016IIM-BOther...1280 Pdf : 19 page(s)
Abstract
This case sets the context of a fast growing com...
Predicting Net Promoters Score (NPS) to Improve Patient Experience at Manipal Hospitals
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Sep 29, 2017IIM-BMarketing Management...1281 Pdf : 11 page(s)
Abstract
Manipal Hospitals, which was started in 1953, had the advantage of being the “ol...
IMPROVING CUSTOMER ENGAGEMENT AT VMWARE THROUGH ANALYTICS
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Mar 31, 2017IIM-BMarketing Management...1282 Pdf : 12 page(s)
Abstract
VMware (VMW) is a listed software compan...
SUSTAINING AN ETHNIC SOFT DRINK – PAPER BOAT: BRAND POSITIONING AND CONSUMER BEHAVIOR
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Sep 30, 2016IIM-BMarketing Management...1283 Pdf : 15 page(s)
Abstract
Parvesh Dabuka, Head of Marketing, Paper...
HEMAS HOLDING PLC: MANAGING LEADERSHIP TRANSITION IN A FAMILY CONTROLLED PUBLICLY LISTED FIRM
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Sep 29, 2018IIM-BOrganisational Behavior & Organisat...1284 Pdf : 16 page(s)
Abstract
Hemas Holding PLC (HHPLC) was a Colombo ...
QwikcilverTM and WoohooTM Developing a Complementary Platform
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Mar 30, 2018IIM-BStrategic Management...1285 Pdf : 27 page(s)
Abstract
This case on Qwikcilver and Woohoo...
ROLOCULE GAMES: NEGOTIATING THE MOBILE GAMING WAVE
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Sep 28, 2018IIM-BEntrepreneurship & Startups / Innov...1286
Abstract
The case describes the journey of Rolocule, a mobile gami...
ROPOSO.COM: SHARE YOUR STYLE Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking
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Jun 30, 2017IIM-BDigital Marketing...1287 Pdf : 20 page(s)
Abstract
Roposo founders from their original days as founders of Giveter learnt about sustainab...
SATTVA eTECH: MANAGING UNCERTAINTIES IN THE PROJECT NETWORK
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Mar 24, 2017IIM-BOperations Management...1288 Pdf : 11 page(s)
Abstract
SATTVA eTECH is an electronics company involved in design and d...
Data Enables Insights from Sericulture: – Jayalaxmi Agro Tech
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Dec 28, 2018IIM-BMarketing Management...1289 Pdf : 9 page(s)
Abstract
Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded ...
Retail Strategy at Spencer’s
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Jan 29, 2018IIM-BMarketing Management...1290 Pdf : 18 page(s)
Abstract
Spencer’s is major retail firm in India that operates in hyperm...
i-flex solutions limited (A): Winning Unconventionally
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Dec 30, 2016IIM-BStrategic Management...1291 Pdf : 22 page(s)
Abstract
i-flex is a unique illustration of an Indian software product company that emerged from an e...
i-flex solutions limited (A): Winning Unconventionally
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Dec 30, 2016IIM-BStrategic Management...1292 Pdf : 22 page(s)
Abstract
i-flex is a unique illustration of an Indian software product company...
PROCESS IMPROVEMENT IN TEXTILE WET PROCESSING – A CASE STUDY FROM THE INDIAN SMALL-SCALE SECTOR
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Jun 29, 2018IIM-BOperations Management...1293 Pdf : 17 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
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SEEDFUND
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Dec 28, 2018IIM-BFinancial Management...1294 Pdf : 19 page(s)
Abstract
Seedfund is an early stage venture capital (VC) fund focused on...
Videocon D2H: In Film Branding
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Mar 30, 2018IIM-BMarketing Management,Advertising an...1295 Pdf : 26 page(s)
Abstract
The case describes Videocon’s experiences of in film branding o...
VINYAS: TO BE A CONTRACT MANUFACTURER OR SELL THROUGH OWN CHANNEL?
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Jun 29, 2018IIM-BOperations Management,Supply Chain ...1296 Pdf : 6 page(s)
Abstract
This case describes the sourcing challenge faced by a firm which is involved in contract man...
WIPRO BPO: POSITIONING BASE SUITE AS A PLATFORM
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Jan 26, 2018IIM-BStrategic Management,Entrepreneursh...1297
Abstract
The case on Wipro BPO’s Base)))
TESTING MARKETING HYPOTHESIS AT WSES
INDIAN SOFTWARE SERVICES INDUSTRY: THE CHANGING LANDSCAPE
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Sep 30, 2016IIM-BOther...1299 Pdf : 25 page(s)
Abstract
Set in 2015, the case describes th...
3D PRINTING AT IMAGINARIUM IF YOU CAN THINK IT, WE CAN BUILD IT
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Sep 30, 2016IIM-BOperations Management...1300 Pdf : 21 page(s)
Abstract
This case presents an instance of the challenges faced by...
AAI BIDDING FOR BHOGAPURAM AIRPORT: FROM AUTHORITY TO BIDDER
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Dec 28, 2018IIM-BStrategic Management...1301 Pdf : 29 page(s)
Abstract
Airports Authorit...
CCD: SOYA COOPERATIVES MARCH INTO BRANDING
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Mar 31, 2017IIM-BOperations Management...1302 Pdf : 21 page(s)
Abstract
The case deals with the value chain of s...
Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India.
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Dec 28, 2018IIM-BOther...1303 Pdf : 20 page(s)
Abstract
This case illustrates the perils of implementi...
HackerEarth™: Open Innovation Management Platform
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Dec 28, 2018IIM-BStrategic Management...1304 Pdf : 32 page(s)
Abstract
The case study on HackerEarth traces the evolution of an open innovat...
LITTLE GREEN KID
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Dec 28, 2018IIM-BEntrepreneurship & Startups / Innov...1305 Pdf : 15 page(s)
Abstract
The case describes the journey of Rashmi Vittal, founder of Lit...
ALIBABA – BUILDING A SOCIAL SUSTAINABILITY ECOSYSTEM FOR E-COMMERCE
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Jun 29, 2018IIM-BStrategic Management,E-Commerce...1306 Pdf : 16 page(s)
Abstract
The case narrates the evolution of the Alibaba Group, starting with Alibaba.com in 199...
Corporatization of Bollywood
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Mar 30, 2018IIM-BStrategic Management...1307 Pdf : 26 page(s)
Abstract
Set in 2016-17, the case describes the evolution of the Hindi movie i...
LEADING THE TATA GROUP (A): THE RATAN TATA YEARS
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Dec 29, 2017IIM-BStrategic Management...1308 Pdf : 24 page(s)
Abstract
This two-part case traces the evolution of the Tata Group, one of India’s largest and well-k...
LEADING THE TATA GROUP (B): THE CYRUS MISTRY YEARS
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Dec 30, 2016IIM-BStrategic Management...1309 Pdf : 14 page(s)
Abstract (Maximum of 2,000 Characters):
Th...
SATTVA eTECH: CHALLENGES IN EMBEDDED NEW PRODUCT DEVELOPMENT
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Dec 30, 2016IIM-BStrategic Management,Operations Man...1310 Pdf : 21 page(s)
Abstract
SATTVA eTECH is an electronics company involved in design and development of embedded new products...
HIGHWAY DELITE: MOBILE APP BRAND BUILDING USING GOOGLE ADWORDS
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Sep 28, 2018IIM-BMarketing Management...1311 Pdf : 18 page(s)
Abstract
The case highlights a digital advertising campaign of a mobile app in India named “Highway D...
PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (A)
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Mar 31, 2017IIM-BOperations Management...1312 Pdf : 10 page(s)
Abstract
Set in early 2009, Part (A) of the case ...
PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (B)
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Mar 31, 2017IIM-BOperations Management...1313 Pdf : 10 page(s)
Abstract
Set in early 2009, Part (A) of the case describes the operation...
ALL THAT GLITTERS IS GOLD: A CASE OF INVENTORY ACCOUNTING POLICY
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Mar 30, 2017IIM-BAccounting / Banking & Financial Se...1314 Pdf : 12 page(s)
Abstract
The case provides a setting in which stu...
AIRVENT FANS CO.
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Jun 29, 2018IIM-BOperations Management...1315 Pdf : 17 page(s)
Abstract
Airvent Fans Co., which manufactures ceiling fans for two OEM customers, Tropical and WindStar, is...
BMR ADVISORS – COMPETING ON QUALITY
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May 27, 2016IIM-BOther...1316 Pdf : 22 page(s)
Abstract
BMR Advisors thus far had achieved...
MARKDOWN OPTIMIZATION FOR AN INDIAN APPAREL RETAILER
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May 27, 2016IIM-BMarketing Management...1317 Pdf : 15 page(s)
Abstract
Siddharth Sinha is the CEO of an apparel retailer WE SELL...
CUSTOMER ANALYTICS AT BIGBASKET – PRODUCT RECOMMENDATIONS
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May 27, 2016IIM-BMarketing Management...1318 Pdf : 5 page(s)
Abstract
Bigbasket.com was India’s largest online grocery and food store established in 2011 by...
FRAUD ANALYTICS AT MCA TECHNOLOGY SOLUTIONS – PREDICTING EARNING MANIPULATIONS BY INDIAN FIRMS
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Sep 30, 2016IIM-BAccounting / Banking & Financial Se...1319 Pdf : 9 page(s)
Abstract
MCA Technology Solutions Private Limited was established ...
INDIAN PREMIER LEAGUE
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Sep 28, 2018IIM-BStrategic Management...1320 Pdf : 35 page(s)
Abstract
Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-base...
Indian sugar industry: Is it sweet enough
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Jan 26, 2018IIM-BStrategic Management...1321 Pdf : 27 page(s)
Abstract
This case discusses the evolution and dy...
YASH RAJ FILMS
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Sep 28, 2018IIM-BStrategic Management...1322 Pdf : 29 page(s)
Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...
YASH RAJ FILMS
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Sep 28, 2018IIM-BStrategic Management...1323 Pdf : 29 page(s)
Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...
THE AKSHAYA NIDHI FOUNDATION in Aid of Akshaya Patra
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Feb 15, 2019IIM-BOperations Management...1330 Pdf : 20 page(s)
Abstract
Akshaya Patra was founded by ISKCO...
USING MARKOV CHAIN TO FORECAST SALES BOOKING
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Feb 15, 2019IIM-BMarketing Management...1331 Pdf : 6 page(s)
Abstract
We Sell Everything in Software’ WSES Inc. is a products company and specializes ...
PREDICTING INFLATION THROUGH ONLINE PRICES
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Mar 21, 2019IIM-BManagerial Economics...1332 Pdf : 7 page(s)
Abstract
The case is about inflation and how it is computed in the category of food price indexes. Th...
STELLAR AUTO LTD.
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Feb 15, 2019IIM-BOperations Management...1333 Pdf : 12 page(s)
Abstract
Stellar Auto Ltd. (SAL) is upgrading its current Galaxy product to Galaxy X...
SATTVA eTECH: CONTRACT SELECTION IN COMPONENT PROCUREMENT
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Mar 15, 2019IIM-BOperations Management...1334 Pdf : 6 page(s)
Abstract
The case describes the contract selection issue by an embedded produc...
ASIAN PAINTS LIMITED: PAINTING HISTORY
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Feb 22, 2019IIM-BStrategic Management...1335 Pdf : 25 page(s)
Abstract
The case traces the growth of Asian Paints Limited (“APL”) from being a small pa...
FAIRCENT™ POWERING P2P LENDING REVOLUTION
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Feb 15, 2019IIM-BStrategic Management...1336 Pdf : 24 page(s)
Abstract
Faircent is a leading P2P lending platform in India and this case stu...
GNFC’S NEEM PROJECT: CREATING THE BLUEPRINT FOR A SOCIAL BUSINESS
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Feb 14, 2019IIM-BEntrepreneurship & Startups / Innov...1337
Abstract
The case describes the efforts of GNFC, a large publicly held chemicals and...
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms
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Mar 15, 2019IIM-BStrategic Management...1338
Abstract
The case on Siwggy, Foodora, and Yelp analyzes the hyperlocal food de...
SHOESTRING ARBITRAGE WITH STOCK BUY-BACKS
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Mar 22, 2019IIM-BFinancial Management...1339 Pdf : 11 page(s)
Abstract
The case analyses an opportunity of risk arbitrage associated with stock buy-backs (repurcha...
Enhancing Visitor Experience at ISKCON Using Text Analytics
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Mar 21, 2019IIM-BMarketing Management...1340
Abstract
The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna...
NEW DELHI TELEVISION
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Mar 22, 2019IIM-BStrategic Management...1341 Pdf : 31 page(s)
Abstract
Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV)...
Fiesta Gifts: Mending the Spending
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Mar 22, 2019IIM-BOperations Management...1342 Pdf : 21 page(s)
Abstract
Organizations large and small must source a variety of items and services in order to sustain thei...
HINDUSTAN UNILEVER LIMITED (A): GROWING WITH INDIA (IMB 739)
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Jan 03, 2019IIM-BOther...1343 Pdf : 22 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...
HINDUSTAN UNILEVER LIMITED (B): WINNING IN MANY INDIAS (IMB 741)
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Jan 02, 2019IIM-BOther...1344 Pdf : 25 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...
HINDUSTAN UNILEVER LIMITED (C): BOOSTING GROWTH IN INDIA (IMB 743)
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Jan 02, 2019IIM-BOther...1345 Pdf : 3 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...