Abstract

Set in 2016-17, the case describes the evolution of the Hindi movie industry, popularly called Bollywood, in India. Specifically, the case focuses on an exogenous shock that occurred in 2000 when the Government of India formally recognized Bollywood as an ‘industry’ through a policy change. This change ushered in the corporatization of Bollywood which, in turn, affected the industry’s structure. Keeping production companies at center stage, students must analyze whether and how corporatization changed the bargaining power of different stakeholders vis-à-vis production companies. The analysis also helps evaluate how the industry might evolve in the future.

Learning Objective (maximum of 500 characters): Briefly describes teaching goals of the case.

1.  Examine whether and how an exogenous shock to an industry affects industry structure.
2. Understand how key stakeholders in an industry adapt to the shock and capture value.