Abstract: This research delves into the transformative journey of Outlook India Publishing Pvt. Ltd within the competitive media industry, focusing on its logistics and supply chain optimization efforts. The study examines the challenges faced by the company, including soaring logistics expenses, a convoluted supply chain, and prolonged lead times. To address these challenges, Outlook India Publishing implemented a multifaceted strategy involving supplier consolidation, negotiation for better logistics rates, and the adoption of advanced technologies such as Transportation Management System (TMS) and Vendor Managed Inventory (VMI) systems.

Centralizing warehousing operations, embracing Just-in-Time (JIT) inventory management, and refining demand forecasting further streamlined operations. The study underscores the significant cost savings, improved agility, and heightened customer satisfaction achieved through these initiatives, showcasing the power of strategic supply chain optimization in driving operational excellence. Through a comprehensive analysis using Total Quality Management (TQM) tools, the study identifies root causes of logistical challenges and offers insights into effective solutions. This case study serves as a compelling example of how strategic supply chain optimization can yield significant benefits, enabling companies to thrive in competitive industries and adapt to evolving market demands effectively.

Learning Objectives: The learning outcomes of this study are as follows:

1. Understanding the intricate challenges faced by media companies in logistics and supply chain operations.
2. Familiarity with strategic initiatives such as supplier consolidation and technology adoption for supply chain optimization.
3. Appreciation of the impact of centralized warehousing, JIT inventory management, and demand forecasting on operational efficiency.
4. Ability to analyze logistical challenges using Total Quality Management (TQM) tools to identify root causes and propose effective solutions.
5. Recognition of the importance of continuous innovation and optimization in maintaining competitiveness and meeting