Abstract: The case study explores the story of Dilkhush Kumar, Founder of Rodbez, a mobility solution in Bihar that connects customers to taxi drivers, offering one-way fares, taxi pool, and share services. The platform aims to reduce travel costs by connecting passengers to better service providers. The company aims to revolutionize transportation in Bihar and expand to other parts of India. The company has a dedicated customer service team, a shared ride feature, and zero customer acquisition cost.

The company has a dedicated customer service team, and its drivers are trained to provide excellent service. RodBez offers a shared ride feature, allowing customers to save money by sharing their rides with others. The company's on-time airport commitment ensures that customers do not miss their flights, and in case of any delays, RodBez offers to pay the for the next ride. RodBez's customer acquisition cost (CAC) is zero, and the company believes in building products with the customers' best interests at heart.

The company's founder, Dilkhush Kumar, has a poor background. He is the son of a bus driver from Bihar who wanted him to study and acquire an office job. However, Dilkhush had other plans. He learned to drive and started working as a driver to support his family. He then founded RodBez with the help of his cousin, Siddharth Shankar Jha, and raised funding RodBez's business model is based on commissioning per ride from its driver-partners. The company also plans to tie up with an NGO to provide free education to the children of drivers who have succumbed to road accidents across Bihar.

The case study highlights the challenges and opportunities of building a start-up in Bihar, India. It also emphasizes the importance of hiring the right talent, building a strong team, and focusing on customer satisfaction. RodBez's story is a testament to the potential of entrepreneurship in India's tier 2 and 3 cities.

Learning Objectives

Through the case study several of facets of business can be taught some of those listed as.
1) Customers give their business to the companies that solve the problems they’re facing. Make it your priority to provide genuine solutions to problems your competitors have overlooked.
2) You can gain a strong competitive edge by being the first company to market.
3) There are many ways to grow your business, so don’t limit yourself. Pursue any possible avenues for growth, as long as they’re profitable.
4) The genius behind the best business models lies in their simplicity. Try to keep your business model as simple as possible to avoid needlessly complicating things.
5) One of the biggest challenges of running a business is adapting to the constant changes in the world you operate in. Recognizing the new opportunities and challenges available is crucial to your success.
6) Satisfied customers are the most powerful brand advocates. Leverage them to their fullest potential.