Abstract:This case study offers valuable insights into the dynamics of entrepreneurship and innovation in the beauty industry by tracing the entrepreneurial journey of Swagatika Das, co-founder of NatHabit, which is a pioneering brand in India's beauty and wellness sector. Entrepreneurial ventures in India are crucial for fostering economic growth, job creation, and innovation. By providing platforms for students to actualize their ideas, these ventures significantly contribute to the country's development. They stimulate competition, drive technological advancements, and enhance productivity, leading to a more dynamic and resilient economy. It highlights Das's transition from an engineering graduate from IIT Kharagpur, with professional experience at Schlumberger and Apple, to co-founding NatHabit in 2019. The brand, known for its fresh, natural skincare products without chemical preservatives, faces unique logistical challenges in distribution. Despite significant growth and funding, NatHabit must navigate supply chain expansion, competitive differentiation, and market penetration while maintaining authenticity and quality. The case study provides students with insights into the strategic decisions needed for sustainable growth and the broader impact of entrepreneurial ventures, fostering critical thinking and practical business skills.

Teaching Objectives:

To examine the entrepreneurial journey and its impact on the beauty and wellness industry in India.
To analyze the strategies employed to address market challenges and foster growth.
To evaluate the role of female entrepreneurs in shaping the success of business.
To discuss the constraints and opportunities associated with promoting natural skincare products in a competitive market.