Industry Best Practice CaseDIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM
This case study was prepared by team members of TATA STEEL TEAM and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi .
Digital Transformation, E-selling, Tata Steel, Builder
Abstract: Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack of relevant guidance, ideas and information - mainly in visualising house designs, obtaining an estimate for construction material and accessing good quality, reliable service providers. The home builder turns to multiple sources for information. Most of them are not very reliable. Also, they lack access to a one-stop, trustworthy platform for their homebuilding and homemaking needs.
-
Pub Date:25 Jul 2020 -
Source:ICRC -
Discipline:Marketing Management,E-Commerce,Digital Marketing -
Product#:1474 -
Keywords:Digital Transformation, E-selling, Tata Steel, Builder -
Length:
Industry Best Practice Case