Case StudyCRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?
Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
Crisis Communication, Crisis Management, Tesla, Pandemic, Leadership, Social Media, Emotional Intelligence, Organizational Behavior
Learning objectives
• Comprehend the meaning of crisis, crisis management, and crisis response
• Understand the role of the CEO in a crisis
• Consider how new media technologies impact the way a crisis should be handled
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Pub Date:25 Aug 2021 -
Source:SDMIMD -
Discipline:Advertising and Intergrated Marketing Communication -
Product#:1626 -
Keywords:Crisis Communication, Crisis Management, Tesla, Pandemic, Leadership, Social Media, Emotional Intelligence, Organizational Behavior -
Length:Pdf : 12 page(s) ,
Case Study