AIMA's ‘3rd ICRC Case Writing Competition & Conference, 2023’ to encourage and promote the development of high-quality India-focused teaching case material that brings Indian ethos in managing the business. The Competition and Conference also aim to capture the changing industry trends, technological changes, digital economy, sustainability, survival, and several other market requirements in the form of teaching cases. The event will feature some eminent speakers like Raj agrawal, Anil Sahasrabudhe, Prof Dr Rajan Saxena, ajit balakrishnan, Prof (Dr.) SANDEEP SANCHETI, PANKAJ DHINGRA Sanjeev Asthana Dr. Gita Bajaj and more.